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Marketing Minute Episodes 26 & 27


Happy New Year everyone!  Just getting back in the swing after the holidays.  I did get a couple posts in and added some flair.  Let me know what you think.  To kick off the new year I highlight to influential people I follow.  Gary Vaynerchuk and Seth Godin have amazing minds for business and any book, blog post, video, etc. is something I consume.   I share info about these guys every year and this year I highlight Gary’s new YouTube show The #AskGaryVee Show, and Seth’s new book What To Do When It’s Your Turn.

I have an extra copy of Seth’s book I’m anxious to give away.  Comment and share a friend’s name to have a chance to win the book.

 

Episode 26 – #AskGaryVee

 

Episode 27 – What To Do When It’s Your Turn

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Understanding & Building Your Brand in Five Easy Steps

Businesses don't need in-house marketing staff or an outsourced agency to start a successful foundation for their brand. I've heard dozens of reasons explaining away a lack of marketing efforts, but in this day and age where every possible resource you could dream of is available online at little to no cost, those excuses just don't cover it anymore. In order to take your brand to the next level, however, you first need to understand what exactly your brand is. It is important to note that your brand is not just your logo; in fact, your brand is so much more than that. People tend to assume that your brand is made up of all the material items that display 'your colors' (employee uniforms, website, business cards, office building, etc.), when in reality these are are only marginally related to your brand; rather, they are more of an outcome of your brand than your brand itself. Seth Godin, published author and game-changer in the world of marketing and consumer psychology, gives a perfect definition that every business owner can understand.  A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.- Seth Godin, Best-Selling Author With that definition in mind we see that our brand is, first and foremost, an experience, and we as business owners and entrepreneurs are given the grand task of figuring out what that should be and how it should be executed. Once w......
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