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Top 5 Social Media Tools for Apartment Marketing

Top 5 Social Media Tools for Apartment Marketing
Social Media is now an integral part of any apartment community or portfolios marketing. However, many don't have the right tools to handle the daily struggle of creating and managing their social media presence and campaigns. That is why we here at BreadBox brought together our top 5 favorite Social Media tools to make the process easier and ultimately, create a better social media experience for your apartment marketing. Buffer | buffer.comBuffer is a stripped down, yet intuitive social media posting tool. It makes it very easy to schedule posts, analyze performance, and manage all your accounts in one place. It works with all major services (Facebook, Twitter, Instagram, Google, etc.), and has a "queue" system to post based on a predetermined schedule. It's a great platform to manage all the Social Media posts for your apartment community or portfolio. PRO TIP: Get the Chrome buffer extension. It allows you to share web pages or images directly from your browser without even opening the app.  Pablo | pablo.buffer.comThis little-known service from Buffer, allows you to create social media posts with minimal design knowledge. Just choose an image, add some text, add your logo and download your finished post. You can even upload your own image to use, scale it to fit any service (Pinterest, Instagram, Twitter, Facebook) and comes with some pre-made templates. Your team can create compelling posts in minutes. Oh, and it's FREE!  Feedly | feedly.comFeedly is the gold star of "content aggregators". It allows you to pull in news stories from your ......
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Building A Social Media Brand In Multifamily

Today, seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves, that according to a study published this week from the Pew Research Center.   Admittedly, this doesn’t come as a shock to most - everyone is on social these days. And consequently, so is every brand looking to grab the attention of those 226 million+ eyeballs across the web...   But that doesn’t mean they’re doing it correctly.   Just like big name brands such as Starbucks, Budweiser and Lyft, building a relevant & engaging brand for your current - and prospective - residents on social has never been more important. After all, your property is a salient brand for them… It’s their home.   Here are just a few tips for building and honing your property’s branding on social:   Define your brand - and stick with it Ever seen a simplistic ad, with a white background and minimalist black-font script, and think to yourself, “Huh… Is it just me, or does that look like something from Apple?” That’s not a mistake - Apple, and most major brands, work hard to keep a consistent feel for their content. Another good example is the Instagram page of a newer brand, Crispin Cider. Note the consistent coloring across the entire page, tone of voice and messaging throughout.   Work with your marketing team to craft this - or if you’re a team of one, take time to think about what you want living at your buildi......
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Start a Movement: Use Facebook Profile Pictures to Incite Change & Spread the Word

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Regardless of which side of the aisle you stand on, it’s hard not to notice the phenomenon that’s been sweeping across Facebook over the last few days. Supporters of gay marriage rights were asked to switch their Facebook profile picture to a red equal sign to represent their support, and it’s hard to deny the visual impact that this grassroots strategy has made.

Taking cues from this movement, it’s exciting to think about the ways in which businesses could harness this same potential to incite change and spread the word. For example, companies could ask employees to change their profile pictures in support of an important event, cause, or product launch. Or property managers could encourage residents who support a particular charity or other social movement to temporarily switch their picture to spread the word.

With little time, effort, or money, you could harness this tactic on your social media platforms to lead a movement. This simple approach has created unbelievable buzz, and is a superb branding strategy that could be put to use in a number of ways, across numerous industries, and with relatively little effort.

If you’ve ever questioned if social media is effective, the proof is in the sea of red equal signs taking over Facebook.

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