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The Evolution of CRE Agents and Lead Generation on Social Platforms

The Evolution of CRE Agents and Lead Generation on Social Platforms
COFFEE IS FOR CLOSERS!  Glengarry Glen Ross was spot on for that time, cold call, cold call, cold call. When asking many CRE Agents how they choose to market themselves many say they focus on cold calling, they don’t see the value in utilizing social platforms. However, the modern-day CRE agent has so many more options to generate leads that it’s almost overwhelming.  With so many new social platforms, email programs, CRMs, referrals, cold calling, blog writing it’s almost too daunting to figure which is best for you to utilize.   Sales agents often forget about long-term lead generation, and how social platforms can impact them. The long history of outbound lead generation has proven to be successful but like any marketing tactics it’s designed to create relationships for the long term, that can easily be done on social platforms and create blogs and a good email campaign. The evolution of any business is critical to its success and CRE is quickly evolving thanks to social networks and APPS.   Most brokerages have their social platforms, email marketing campaigns, and sometimes blogs, which are all good except many companies are not showing their agents how powerful of communication tools these have become, and how they can exponentially increase their leads. I am a firm believer in an agent creating their own identity in the marketplace, and social marketing helps to create that personal.   Cold calling everyone if your community can be difficult, plus many other agents are making the same calls to the same pe......
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Supplier Selling: How NOT to Wish Someone a Happy Birthday

b2ap3_thumbnail_Birthday-become-a-fan---redacted.JPGSocial media selling can be one of the toughest skills to master, mainly because it requires so much restraint.  In a live social setting, when you bring up a sales pitch in awkward and pushy ways, you get immediate cues from those around you.  They may roll their eyes, they may give the thousand yard stare showing they have completely tuned out, or they may simply walk away from the conversation entirely.  But in social media, those responses are not visible, so it is often harder for salespeople to learn what is appropriate in their sales techniques.  They often feel they are being subtle in bringing up their company, when in reality, it is the equivalent of waving a banner and shouting at the group. Before I share these examples, I want to note that I have done equally awkward and socially-offputting things as I began to learn the art of social media sales, so I'm not trying to put someone down.  That said, it is very important that people see lessons on how social media selling can backfire! So today's lesson is all about the birthday sell.  Let's first talk about birthday company interactions that actually work: Starbucks free drink:  Love it.  Who wouldn't love a free drink?  And plus, it is only for customers with a loyalty card, so it is clear I already have a relationship with them.  Visible Changes discount:  It's not a free haircut, but it is a discount for a service I already get, so......
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