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Top 10 Mistakes Apartment Managers make on Social Media

Top 10 Mistakes Apartment Managers make on Social Media
Having over 20 years of experience managing apartment communities and starting my own business focusing on managing social media for the apartment industry has helped me identify the top mistakes our property managers make when running their own social media campaigns. Not consistently posting on social media – This should not be confused with “you should post multiple times a day on social media.”  I recommend posting 5-7 times per week because studies have shown this to be the sweet spot.  All those posts don’t have to be your original posts.  Share local events/news from other top media outlets in your city.  Think about what would interest YOU.  Posting videos of vacant apartments that are available are great, but no more than one per week.  The majority of your ‘likes’ are from your residents, what would cause them to engage with a post? No one is in charge of social – Partnering with a company to manage your social media is always a good investment, but along with that, each Property Manager should designate someone on their team as the Social Media Manager.  I’ve learned over the years if it’s “everybody’s job” then it means “it’s nobody’s job” because no one can be held accountable. Using social media as a message board – Property managers shouldn’t only post on social media about resident events/communications.  It creates a negative first impression when someone reviews your social media while considering to move there.  All they see are notices about rent being due, dogs need to be picked up after, vehicle......
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Start a Movement: Use Facebook Profile Pictures to Incite Change & Spread the Word

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Regardless of which side of the aisle you stand on, it’s hard not to notice the phenomenon that’s been sweeping across Facebook over the last few days. Supporters of gay marriage rights were asked to switch their Facebook profile picture to a red equal sign to represent their support, and it’s hard to deny the visual impact that this grassroots strategy has made.

Taking cues from this movement, it’s exciting to think about the ways in which businesses could harness this same potential to incite change and spread the word. For example, companies could ask employees to change their profile pictures in support of an important event, cause, or product launch. Or property managers could encourage residents who support a particular charity or other social movement to temporarily switch their picture to spread the word.

With little time, effort, or money, you could harness this tactic on your social media platforms to lead a movement. This simple approach has created unbelievable buzz, and is a superb branding strategy that could be put to use in a number of ways, across numerous industries, and with relatively little effort.

If you’ve ever questioned if social media is effective, the proof is in the sea of red equal signs taking over Facebook.

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