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The Southwest Airlines Secret to Success-And How You Can Make It Work For You!

The Southwest Airlines Secret to Success-And How You Can Make It Work For You!
As a corporate trainer and motivational speaker I travel a lot for my business. In fact I like to say that I "commute via airplane." It has gotten to the point where I can identify what restaurants I want to eat in and where they’re located in a particular airport. I have also found myself wandering the gates of airports looking for a restaurant that I cannot find, and then realizing that I wasn’t in the airport I thought I was in! And while I travel on a few different airlines, my favorite tends to be Southwest Airlines. At first glance this may sound weird to you, since Southwest is known as a “low-fare” carrier, they don’t offer you assigned seating, the seats are all the same; a flight attendant once told me, “It’s all first class here!” There is nothing fancy about what they do, yet Southwest consistently tops flier satisfaction surveys, and continues to do well in a highly competitive industry. Why? I think Southwest continues to succeed because of these factors: They know what their customers want They give it to them They allow their people to have fun Let’s look at all of these items. The first 2 they know what their customers want and they give it to them. Southwest customers want low fares, free check-in bags, decent snacks, points that are easy to earn and redeem, free in-flight entertainment and a friendly crew. (Well, at least this is what I want!) So, Southwest gives it to their customers. ......
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