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Anonymous vs. Confidential Surveys – What’s the Difference and Why it Matters

          I am a whole-hearted believer in the power of employee feedback to help companies understand their team members’ collective experience. It allows leaders to gain clarity on what’s working well and what is getting in the way of employee engagement and overall business performance. Employee feedback is only valuable, however, if employees feel comfortable and safe in providing their candid thoughts and experiences and believe their input will influence positive change. The most common ways of providing this level of assurance is to conduct anonymous or confidential surveys – and yes, there’s a difference! Anonymous Approach: Pros and Cons What Defines an Anonymous Survey? An anonymous survey does not include any identifying information, and therefore responses can not be tied back to any individual participant. Pros: These types of surveys are most often deployed by giving all potential respondents the same survey link, removing any administrative burden from the employer. An employer would simply send one mass email to all employees with one common link. Cons: Since the survey link is not tied to any particular employee record, a single employee could take the survey multiple times, skewing the response rate as well as the overall results. If trying to gather demographic factors, such as their position, department, or geographic location, there is a higher likelihood of error, whether from user error or a deliberate desire to mask their identity. In addition, research indicates that accuracy can slightly diminish on anonymous surveys. In an act referred......
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Two Minute Comps. Show your competitors how it’s done.

Introduction Nobody likes doing comp surveys. Fact. Property comp surveys are annoying and time-consuming tasks agents just need to deal with. Debatable. Every property should complete property survey comps regularly. Most PMC’s require agents to complete comp survey’s every week. Not only do these surveys keep your on-site teams up to date on their competition’s habits, but it gives your pricing strategists the insight they need! We are on board, but can we circle back to the ‘Comps don’t need to be annoying’ conversation?   There are three steps needed to complete your comps: Fill out the survey for your property Collect surveys from your competitors Organize the data collected   Altogether, this typically takes 1-3 hours a week. A lot of PMC’s aren’t aware they can automate these steps to take 2 minutes of your agent’s time. We have identified three ways your agents can complete your property comps. We like to think of this as a maturity curve. Each new method adds an extra layer of sophistication and decreases the time your agents need to spend on comps. Let’s explore the three levels of maturity for sharing survey comps.     Level 1: Manual Survey Estimated Completion Time: 1-3 hours Most PMC’s complete surveys use the manual method. To begin exchanging comps, agents need to determine which properties are their direct competition (similar location, price range, and offerings). Then, they need to reach out and see if their peers are open to sharing data. Finally, they can start the process. This require......
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Distinguishing between survey data and behavioral data can be tricky

b2ap3_thumbnail_infographic-top.jpgYou’ve had a friend who insists he is going to quit his job the next time his boss reprimands him. Three years later, the boss still gets on him, but he still works there. Or the girl who maintains that her boyfriend will be out the door the next time he stays out too late with his friends. The boyfriend continues to do so, but they’re still happily together. What people say they’ll do and what they actually do are often worlds apart. Prospective renters are no different. That’s why survey data should be viewed differently when compared to behavioral data. Survey data is what prospective renters say they’ll do, whereas behavioral data is what they actually do. This is not to say that survey data should be taken with a grain of salt or lacks value, but behavioral data is the nugget that is truly vital to understanding prospective renters. For instance, some might indicate that they are seeking an apartment in the $1,000 range, but will actually pay $1,500 when it comes down to it. The opposite is often the case as well, where some will indicate a price much more than they can afford.  We have made the effort to garner both types of data from our network of sites in our quest to understand prospective renters better than anyone else in the industry. The idea is to be able to distinguish the sets, viewing the survey data as something of a “want” list and behavioral data as a “need” list. Alo......
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How Do You Get the Resident Story?

How often do you actually have conversations with your residents?  I mean literally pick up the phone and speak to them.  Or even stop them in the community? I just got off the phone with a colleague and we were discussing how we are going to follow up with residents after they take a particular survey.  Surveys and reviews provide amazing feedback and data that we need, but they don’t always tell the entire story.  So, we have decided to have face-to-face conversations with a group of residents.  Why make the extra effort that is also a bit time consuming?  Because surveys can leave things unspoken.  Important things.  Your residents have opinions and insights that don’t always fit into a checkbox.  And isn’t it easier to listen when you see the face and the emotion behind the message?  It drives you to want to make improvements for that particular person more than the anonymous data you get from a survey.  Now don’t get me wrong, surveys are imperative and provide a wealth of information.  They are a fantastic way to solicit specific feedback in a timely and consistent manner.  I just want to encourage site teams to continue the offline conversations as well.  You can’t forget about the human element when it comes to residents.  If you focus on getting the full story, you will probably find out there is a lot you didn’t know about your community. Get out of your leasing offices and talk to your residents.  They want to tell you......
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