Snapchat, Facebook, Twitter, AND Instagram! I can’t seem to catch up with all of the social media platforms that are out there. I just started Snapchat at my community… is Instagram really necessary? I mean, what would I even post on there? Please help… I don’t want to fall behind, but I am just not the hippest gal on the block.
First off, a round of applause to you for having a Facebook, Twitter, and Snapchat for your community! Usually I get a lot of questions about social media in general, so it is a breath of fresh air to have someone who actually lives in the post-2004 world.
As a property manager, it’s your job to find different and fun ways to connect to your residents and perspective leads. One of those fun ways to connect is Instagram! I know it seems like a lot of different platforms but you have to think about it in that on each platform you are hitting different types of people… all of them are potential residents.
Instagram is very popular with millennials and while some of them are still living with their parents, you need to target the ones that are looking to rent. Not only that, but start getting ready for Generation Z because once they head off to college, they will be using Instagram to find off-campus housing… duh!
You should use Instagram as a place...
Advertising on social media is all the rage these days. In fact, it was the most talked about apartment marketing strategy at the AIM conference last week. To help multifamily professionals gain a better understanding of this marketing medium, and why it’s building so much buzz, we highlighted some impressive statistics discovered in a small sample of our Paid Social Advertising clients.
Take a look at the infographic above for a quick glance at how Paid Social Advertising for apartment communities is working for other multifamily professionals. Or, for a more detailed explanation of this marketing medium’s benefits, check out the findings below.
The Reach of Facebook and Instagram Advertising
Our sample study shows that apartment marketers can reach more than 31,000 people each month through Facebook and Instagram advertising. Of course, these numbers were based on an ad spend of just $10 per day. The more you’re willing to spend, the more impressions you’ll receive.
The Facebook and Instagram Audience
Facebook and Instagram are extremely popular among Millennials, so it makes sense that 70 percent of people reached by our sample ads fell between the ages of 25 and 34. This is great news for apartment marketers, as Millennials also happen to be more interested in renting than any other age group.
However, it’s important to remember that Facebook and Instagram ads have the ability to hone in on any age group you want to target. So if you’re marketing a 55+ community, you can modify your ads so that...
According to the Pew Research Center, 26% of all online adults use Instagram. The photo sharing network is even more popular with younger adults, with 53% of adults aged 18-29 using Instagram. Why should you care? Because your current and prospective renters are using Instagram, too!
Want to reach more renters on Instagram? Here are five things NOT to do.
Post Images That Are the Wrong Size
Let’s get back to the basics here, folks. Instagram photos are square. If you attempt to post a rectangular image, the photo will be cropped. That means a key element of your photo may get cut off. Post images that are 640 pixels wide by 640 pixels high to ensure your photos look great on all devices.
Make It All About You
Yes, your apartment community is a wonderful, beautiful place to live. But people will get bored if you’re constantly posting pictures of your apartment building. Instead, mix things up to keep your audience engaged. Keep things interesting by posting photos of:
Pets that live in your community
The surrounding community, such as restaurants and parks
Ways you’re supporting the community, such as a photo of a canned food drive you organized in your apartment community
Forget to Post
So you’ve created an Instagram account. Great! But that’s only the first step. If you don’t post regularly, people will lose interest and will stop following you. Make a commitment to post on a regular basis. Once a week is a great...
Tagging your apartment community's Instagram photos with relevant hashtags can be a great way to boost the reach of your posts. Looking for ideas to incorporate popular hashtags into your Instagram posts? Read on for six ideas to get your creative juices flowing!
#dogsofinstagram (or #catsofinstagram)
Snap photos of your four-legged residents (ask their owners for permission first) when they're out and about around your community. Or, ask your residents to submit photos of their pets, then choose one pet photo a week to post on Instagram.
Snap a photo of that great new Mexican restaurant near your apartment community. Or, take a photo of your delicious burrito from that great new restaurant!
Get your followers pumped up for the week ahead by posting a great motivational quote. Use a free tool like PicMonkey or Canva to stylize the quote. Here are a couple quotes we love:
"I have not failed. I've just found 10,000 ways that won't work." –Thomas A. Edison
“The future belongs to those who believe in the beauty of their dreams.” –Eleanor Roosevelt
It might not feel like it in many parts of the country, but spring is just around the corner! Snap photos of things around your community that remind you that spring is on the way, such as:
Residents grilling out
Your staff preparing to open the pool for the season
Snap a photo of your newly decorated club room or a model unit that is especially eye catching and stylish.
Take a picture of your...
Here’s a little piece of trivia to wow your friends with: Technology expert Chris Messina is credited with “inventing” the hashtag on Twitter. Here’s a snapshot of when the hashtag was born.
Chris was definitely on to something. Hashtags are a great way to find information you’re interested in, so it’s no surprise that they’ve been adopted by other social media networks, including Instagram, Facebook and Google+.
As a brand, using hashtags can be a great way to increase the reach of your social media posts. But only if you use them correctly! Read on for four tips that can help you more effectively use hashtags in your social media posts.
Do Your Research
Research what hashtags are popular on the social media channel you’re using. For example, if you’re on a Twitter, a good place to start is the “Trends” list on the left side of the home page. This site identifies some of the top hashtags on Instagram.
In addition to finding out what hashtags are being used, find out how they’re being used. For example #notguilty was trending on Twitter after Casey Anthony was found “Not Guilty” of murder. Entenmann’s jumped on the hashtag bandwagon with this tweet, which came across as insensitive and unprofessional.
The lesson here? Don’t use hashtags just to use hashtags. Instead, understand what they mean and only incorporate them when it makes sense.
#Don’t #Hashtag #Every #Word
Ever noticed how some people seem to hashtag just about every word in their social posts? Not only is this annoying, but it comes...
This week, Kevin Systrom, the CEO of Instagram, announced that the photo sharing platform has officially surpassed 300 million users, making it even more popular than Twitter (which had 284 million users as of the third quarter of this year). My guess is that a portion of those 300 million users are your current and prospective residents. So, how can you better connect with these renters via Instagram? Check out these four tips.
Make it a ConversationSocial media is about dialogues, not monologues. If someone comments on one of your photos, respond to them. If someone follows you, follow them back and start a conversation by commenting on one of their photos.
Post RegularlyIf you have an inactive Instagram account, it's like not having an Instagram account at all. Post fresh content regularly (try once or twice a week to start) to keep your followers interested.
Add Some VarietyDon’t just post images of your community. People will get bored and stop following your account. Instead, mix things up! Post photos of your staff and their creatively decorated desks to show off your great company culture. Snap photos of your residents’ pets (with their permission, of course) so folks can see you value your four-legged residents. Upload pictures from your last resident event so prospective residents can see how fun it is to live in your community. The possibilities are only limited by your imagination!
Use HashtagsIncrease the reach of your posts by incorporating relevant hashtags. That way, if a user is searching for a specific hashtag,...
I am a huge fan of video for marketing apartments, with one of my favorite companies being ShowMyProperty.tv, and now, there is another tool that you all will definitely want to check out! The system is called Hyperlapse, developed by Microsoft, and will be an amazing way to create time lapse videos of the areas around your communities, or possibly even within your communities. This video explains the process, and I hope you can see the possibilities of creating videos for apartment communities:
I had actually had this blog waiting in the wings for a week or two because Hyperlapse wasn't available to the masses. But now, Instagram has created a new app that allows you to create your own Hyperlapse video! Here is an example:
What do you think of this as a tool for marketing an apartment community?...
Instagram may be one of the new kids on the block when it comes to social media, but it has quickly grown in popularity. As of today, there are 200 million monthly active users on Instagram, and an average of 60 million photos are shared each day. That’s a lot of photos competing for your renters’ attention!
Looking for ideas to reach more renters and increase engagement on Instagram? Here's a three minute guide.
Use HashtagsUsing hashtags can be a great way to get more people to see your photos. Do you manage an apartment community in the Windy City? Use the hashtag #Chicago to show up in city searches. Or, include popular hashtags in your posts if it fits the photo you’re posting. For example, post a photo of your community before it was renovated and include the hashtag #tbt (throwback Thursday) so your photo appears when people search for that hashtag.
Here’s a list of the top 5 Instagram hashtags, according to Webstagram:
Check out the full list here.
Hold a ContestIncrease engagement among your residents by holding an Instagram contest. For example, invite residents to upload photos of their pets using a branded hashtag like #PetsofRiverPlaza. The winner gets a gift card to a local restaurant or store. And don’t forget to repost the winning photo to your own account.
Mix it UpIf you only post photos of your property, folks will quickly lose interest and may even stop following you. Instead, post...
Did you know that, as of September 2013, 73% of Americans use social networking sites? Of course, you probably already know and use the top contenders, with 71% of online adults using Facebook and 18% using Twitter, but have you given consideration to Instagram? If not, you should know that this fairly new site, launched less than four years ago, has more than 200 million monthly users, as of March 2014.
Instagram, the photo sharing social network, has grown like crazy in the three and a half short years since its initial launch in October 2010. And it’s showing no signs of slowing down. According to its website, Instagram has 200 million monthly active users throughout the world (that’s just a bit less than the population of Brazil!) sharing an average of 60 million photos per day.
Have an Instagram account for your property but stumped about what kinds of pictures to take and post? Here are six ideas to get you started.
Signs of summer: Summer will be here before we know it. Take photos of the different signs of summer around your community, such as blooming flowers, the swimming pool or the fountain you just turned on for the season.
How you’re going green: Appeal to eco-friendly renters by showing off how your community is going green. Snap photos of recycling bins, reusable cups (in place of plastic water bottles and Styrofoam cups), earth-friendly cleaning supplies and anything else that makes your community green.
Pets in your community: Snap photos of pets out and about in your community (but ask for permission first – some humans are very protective of their pets!) People love pictures of cute animals...search Instagram for hashtags like #catsofinstagram or #catstagram and you’ll quickly see what I mean. Plus, sharing pet photos on Instagram is a great way to show that you really value your furry residents.
Your all-star staff: Your employees are a key element of your community. Share a group photo of...