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If You Are Not Advertising your Property Rentals On Social Networks You Should Be

We are always looking for the best ways to advertise our rental properties for lease with the company that will give us the best reach for the best price, if you keep your social networks current and active they may be the best way to reach potential new renters. Here’s how: 1) The majority of your target audience is on social networks – By keeping your listings current you can ask friends, family members, and current tenants to like and share your listing posts casting an even a wider net within the community.  Larger exposure will equate to quicker rentals. 2) Photography Is Important – be sure the photos you use are quality and show the entire property, especially areas you feel should be highlighted. Remember you want them to click onto your post to check it out, make it inviting. 3) Monitor Your Posts and Respond To All Comments -Be sure to respond to all comments in a timely manner, especially those that ask if/when they can see the property. If this comment came from a friends reposting of your post then be sure to reach out and thank them for the help. Everyone loves a thank you. Be especially aware of “internet trolls” that may post a negative comment just for the sake of it.  Respond in a professional way, a good strategy would be to ask why, or how they have experience with your property, if it is a valid complaint, thank them for bringing it to your attention......
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Tech Tools to Help Your Creative Team Breathe Easier

The creative teams that are responsible for overseeing collateral for multiple apartment communities have one big problem -- time. These teams have evolved to handle a wide range of projects, and in doing so, have become strapped for time because they have to serve many different departments, communities and masters all at once. Fostering creativity requires time and space, and when overlapping deadlines must be met, creativity can suffer.   Luckily, the multifamily industry has started adopting new technologies that can support the management of design work for both creative teams and property management teams. Here is a look at four different tech tools that can help your creative teams take back their time:   Asset Management Systems Asset management systems allow design teams to organize, customize and maintain various marketing collateral and inventory needed to create campaigns and promotions. Depending on functionality, these systems can also empower property managers to jump in and customize flyers for their respective communities while maintaining brand standards through templates that can be reused and repurposed.   In the past, asset management systems could be expensive to purchase and to implement, but today’s updated versions incorporate renter communication tools and are reasonably priced. When utilized correctly, user-friendly systems like these can greatly assist with creating targeted emails, flyers for community events and even signage for on-site promotions.   Zazzle, Flipsnack, Media Center PRO, and Canva are great tools for on-site teams to build their own flyers and other marketing pieces online. Some tools also offer c......
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ReMarketing - The Secret Weapon of Apartment Leasing

ReMarketing - The Secret Weapon of Apartment Leasing
So you're browsing the internet. Let's say you're on Amazon.com. You view some items then decide to check the news over at CNN.com. Magically, you start to see ads for products you just saw on Amazon on the CNN site. How did they know? Is it magic? Some kind of sorcery? No, it's Remarketing. Remarketing is a relatively new way of showing targeted ads to individuals that have previously visited your website - as they browse elsewhere on the internet. It has been primarily used by big retailers over the last couple of years with great success and now, could be a game changer for the multifamily industry. Remarketing & Apartment Marketing One of the most significant deficiencies in the apartment marketing world has been brand awareness and website conversion. Let's say Jane Renter is browsing your website. She likes your building but isn't ready to pull the trigger. She leaves and keeps browsing the internet. You've now lost her as a lead. You've spent considerable dollars and time to get Jane Renter to your site, only to see her leave without contacting you. However, with Remarketing, Jane Renter will now start seeing eye-catching ads for your building on other sites she visits. This will increase your brand awareness as well as the overall conversion of your leads. Benefits There are a variety of different benefits to utilizing a remarketing campaign as part of your communities overall marketing plan. Inexpensive - Instead of paying for ads to a broad audience, you can......
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IDEAS FOR RENT - Developing a Reputation Management Plan

IDEAS FOR RENT - Developing a Reputation Management Plan
Let's be honest. Very few in our industry like online review websites. They are a constant struggle. Very rarely do they provide a sound mechanism to generate leads and more often than not, they lead to bad reputations, decreased lead generation, and fewer renewals. However, we still need to deal with them. Online review sites are here to stay and should not be ignored. Hoping they go away won't solve the problem. However, if you have the right plan, you can make sure you are setup for success. Reputation Management Plan It's essential, if not vital that every community today develops a plan on how to deal with online reviews. The goal of any good Reputation Management plan is to minimize the impact of adverse reviews while improving the number of positive reviews left by renters and tenants. STEP #1 - Respond to Negative Reviews A Reputation Management plan starts with responding to reviews in a timely, understanding and mature manner.   React Quickly and Politely - Not responding to negative reviews can be the worst thing a community can do. Ignoring it doesn't make it better. Respond to every review quickly and politely. Address Criticism - When responding to a review, acknowledge the criticism if it is valid. You must address the issue "head-on." Making excuses or passing-the-buck can only lead to more criticism and worse reviews. Empathize with Complaints - What would you write if you had the same experience? Empathizing with a renter or tenant about their issues shows you......
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Beware of Bad Marketing - SEO Services That Fail

Outsourcing marketing processes can be a great way to efficiently attain your marketing goals.  That said, I've seen some incredibly bad solutions, especially for SEO services!  So just make sure you understand where they are posting and what they are posting! Given our size, we get requests daily to provide free content to us in exchange for a link back to their client's sites.  In almost 100% of the cases, we decline.  Why?  There are several reasons why that type of content is of absolutely no value to us, such as the content is only tangentially related, at best.  For example, one person reaching out to us right now is talking about home buying tips.  Not only do we not deal with home sales, the target audience is completely wrong - our audience aren't home buyers - they are professionals working in the real estate field.  The marketing company only saw that we were in real estate, but didn't really care to figure out that it wouldn't make sense.  You would never be so careless with your marketing, but a bad marketing company may not be as discerning. The second problem we encounter is that the SEO/Marketing company is often the one writing the pieces.  Why would we want content written by someone who has exactly zero experience in the field they are writing about?  This reflects badly on both us and their client.  Sometimes a hybrid approach can work - the marketing company does the leg work to get the......
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Guest — Ellen Thompson
Building links is part of the SEO equation, but not all links are created equally, and Google is getting more and more particular ... Read More
Tuesday, 31 October 2017 11:08
Brent Williams
Well said, Ellen!
Tuesday, 31 October 2017 11:11
Jon Yonce
Hah! Loved reading this and kudos for giving him the link after having fun with "Chad" #needmorekickstand
Wednesday, 22 November 2017 05:24
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The One Amenity That Never Goes Out of Style

In the property and hospitality line, there is a constant rush to have the latest and trendiest amenities, from urban staples such as swimming pools, fitness centers, and business lounges – to more recent, trendy options such as creator studios, infrared saunas, and salt rooms. Yet amid all these investments into amenity space, another crucial yet often overlooked amenity is neglected – the service that occurs within these spaces. While creating space is all about size, square footage, and built-up area, service is what takes an environment from simply being “space” to being a “place”. “What’s the difference?” you may ask. Space is simply an area that may be available for use but may be unoccupied. A place is where people go to with a clear intent and purpose in mind – an area used and designated for specific experiences – just like how many cozy coffee shops have turned retail space into a “Third Place” for many people in between work and home. Service is what takes an environment from simply being “space” to being a “place”. Service is what makes the difference between a common noun and a proper noun – a subtle nuance, yes, but isn’t nuance what makes all the difference in tipping a brand’s scale? My partner Amy Blitz and I have worked on numerous amenity consulting projects and one of the first questions we are usually asked is about what kinds of new amenities renters, residents, and guests are looking for. Without hesitation, the first answer on our lips is usually – service. We believe t......
Recent Comments
Brent Williams
This is an excellent post, Jeremy. I believe that amenities are not "set it and forget it", and instead need nurturing to get the... Read More
Friday, 22 September 2017 10:04
Guest — jeremy Brutus
You are totally right Brent, many folks see amenities as part of the lease up, but the data shows that properly run and a thoughtf... Read More
Friday, 22 September 2017 11:18
Guest — Neil Cadman
Loved reading this. As an owner of a boutique multi-family property management company, we have to continually remind staff that ... Read More
Tuesday, 26 September 2017 10:28
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Is Your Multifamily Brand Delivering on the Customer Experience?

What do the world’s most successful modern product and service brands have in common?  What’s the first thing that comes to mind? Is it advanced technology? A superior or entirely unique product offering? Maybe a new and innovative approach to world peace? Or, is it something more fundamental. . . something more inherently tied to the human factor. . . . perhaps, just perhaps. . . could it be a focus on the customer experience? “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ~ Jeff Bezos If you’ve even remotely followed customer service trends over the past several years, you’ve undoubtedly noticed the growing dominance of the term “customer experience” in business publications, blog posts, and trend analyses. While “customer service” is primarily centered on a single or small series of transactions and customer touchpoints, the “customer experience” encompasses the entire past, present, and future customer interaction from both the physical and the psychological perspectives. In other words, it’s not just about the quality of the products and services consumed along the way, but equally about the customer’s lasting emotional impression from the culmination of the entire relationship and how that impression impacts brand promotion and future business. The major brands have not just driven their own success, they have effectively reshaped the face of business and elevated consumer expectations for all businesses to a whole new level. They have done so not just through pioneerin......
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John king
Very good info. I appreciate the post.
Friday, 17 November 2017 11:46
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How to Leverage Free User-Generated Content for Apartment Marketing & Social Media

Creating and curating content for apartment marketing and social media can be time-consuming, costly and involve using a lot of creative capital. Many apartment communities simply do not have the resources to employ an entire marketing team, so staff often have to multitask.   Property managers are sometimes responsible for far more than just marketing; their duties can involve graphic design, social media, resident event management, lease up programs and more. Due to the multi-tasking nature of these positions, focusing a lot of time and energy on content is practically impossible. However, curating content from tenants or staff isn’t nearly as strenuous on time or resources. An article written by Bill Gates all the way back in 1996, titled Content Is King, emphasized the value of content far before Internet marketing ever took off.  Many of Gates predictions came true and content has reigned supreme in online marketing. The average Internet user consumes a large diet of content; but also produces content as well – this user-generated content is an often-overlooked area for apartment marketing content curation.   User-generated content is extremely valuable for several reasons, most importantly being that it resonates better with users and develops a better brand image. User-generated content also appears more genuine and authentic. Consider some of the following stats:   1.     Bazaarvoice found 86% of millennials say that user-generated content is a good indicator of the quality of a brand. 2.     Adweek discovered that user-generated content results in 29% higher web conversions than campaigns or w......
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Using Google Trends To Determine Student Housing Search Popularity

Using Google Trends To Determine Student Housing Search Popularity
Tim Berners-Lee, the inventor of the World Wide Web, once stated, “It's difficult to imagine the power that you're going to have when so many different sorts of data are available.” The collection of big data online has increasingly played a vital role in analyzing consumer trends and popularity; and as of 2015, this data became even more accessible, thanks to Google Trends.  Google Trends allows the general public to access the world’s largest real-time datasets, enabling the average user to seek out data about what’s most searched and what’s most popular. This data is particularly useful to a marketer, who can analyze information for any respective industries.   Google Trends can be applied to the student housing industry in a variety of ways and can help in answering questions like:   When are students searching online for student housing most? What geographic areas have the highest search volume for student housing? What other topics related to student housing are users searching for?   To showcase how Google Trends can be utilized to gather information about student housing, we’ve provided a few different search query examples. 1. Determine the most popular states and provinces for student housing search queries:The graphs below show search data for ‘student housing’ from April 2016 – April 2017 for both the United States and Canada.For the United States, the top 5 states were Utah, Hawaii, Mississippi, Idaho and Colorado (honorable mentions to Montana and Rhode Island, who were a point or two behind Colorado).     For Canada, the top 5 provinces were On......
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Are Virtual Reality Tours The Next Big Thing In Student Housing?

Are Virtual Reality Tours The Next Big Thing In Student Housing?
Since 2003, one of our key recommendations for landlords looking to enhance their online rental listing has been great photography. Photography has been a staple in the multifamily rental industry for well over a decade now; but it may find itself eventually replaced by virtual reality tours and 3D floor plans.Student housing is a prime market segment that is likely to be at the frontier of virtual reality tours, especially as they become increasingly more affordable, accessible and easy to facilitate. Virtual reality tours go a step beyond photos and video, whereas they allow for an immersive and interactive experience for student renters, without leaving the comfort of their current home. Out-of-state or out-of-country students typically cannot arrange for in-person tours of accommodations, which is where virtual reality triumphs.So will virtual reality tours be the next big thing for marketing in student housing? The current market environment would lead us to believe so.There are already a handful of major student housing players that have adopted and started to implement virtual reality tours including:   Domus Student Housing Campus Suites Varsity Properties Campus Life & Style Campus Apartments   UForis VR that works with Domus Student Housing conducted a case study on the units they equipped with VR tours and saw a 20% increase in year-over-year monthly number of units rented. In addition, Domus Student Housing saw a significant decrease in workload for their leasing agents and estimated that it resulted in 40-50% less work.Even on-campus housing properties are taking an interest in VR, as MacEwan University Residence has......
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