Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Is your team aligned?


Can you tell if your team is aligned?

Just because you have formed a team that does not mean that they are highly capable of working together to produce stellar results.

Your team is giving you cues. Learn what the indicators are that you need to be cognisant of. 

 

Continue reading
613 Hits
0 Comments

Three Cheers For Maintenance!

Save   The maintenance team at a property is often the secret ingredient to a property’s success.  A perfect move in, free of any repair items creates a great first impression for a new resident.The appearance of the grounds, hallways, and any common areas can determine whether a prospect drives in to tour the property or just drives by. The timeliness, accuracy and customer service attitude presented when responding to a service request, may be the only contact a resident has with your staff during their occupancy.  The tone and responsiveness of maintenance may influence the renewal decision more than the new rental rate. With these important contributions to the property success, how often do we give the maintenance team an opportunity to take any credit for their efforts? Here are a few suggestions to give your team an opportunity to take credit for their work product. Assign service order callbacks to the maintenance team.  Making calls at the beginning of the day or the end of the day isn’t going to disrupt the work schedule.  Maintenance has the opportunity to ask if their work was satisfactory, explain the repair if there are questions, and most important, accept the compliments and thanks for a job well done. Have maintenance accompany a new resident for their move in inspection.  This will give maintenance an opportunity to point out the details, showing off the workmanship.  For occasions, when it’s not practical for maintenance to participate in the move in inspection, use a welcome letter or card; s......
Continue reading
1206 Hits
0 Comments

Designing a More Efficient Creative Team

When a marketing team is larger than one person, it becomes essential to focus almost as much on the team as on the marketing itself.  Companies that focus on building effective, well-oiled creative teams can successfully present their brand experience to prospective residents, while ineffectual, disorganized creative teams may very well dilute the brand. Proper implementation of appropriate tech tools and streamlined processes can help facilitate the creative process, increase productivity, and enhance results.   Here are some different actions one can take to construct an efficient creative team:   Organize and maintain cross-team projects Many multifamily creative teams work directly with both property management and corporate decision makers. Because it can be challenging to balance the information that rolls in from both sides, it’s crucial to set stable practices for managing requests and organizing all lines of communication when working on cross-team projects.   Start by implementing an online tool for the submission of ad-hoc requests, and organizing regular meetings that address larger projects. Gathering requirements for stakeholder goals, target audiences, and distribution channels while setting expectations and timelines are the keys to the successful delivery of any project.   “Since our teams are all in different locations, having those weekly and biweekly project calls really creates a stream of continuous communication that allows everyone to stay on top of project progression and gives us flexibility to shift direction and resources as needed,” said Chelsea Hoffman, director of interactive marketing at UDR. “Online tools are a bonus that help us colla......
Continue reading
1944 Hits
0 Comments

Does Your Garden Contain Weeds or Roses?

There’s always room for one more rose in the garden. But what happens when that rose turns out to be a weed? Are you watering your weeds or your roses?   No one can deny the beauty that a garden brings to the environment it surrounds. Gardens are vibrant and provide magic to the eyes. In this case, the “Garden” is your Leasing Office and the roses are your Leasing Professionals. Unlike flowers, people have personalities that have the uncanny ability to excite, enhance, create ideas, stimulate and help the team develop into what I call a “well-oiled machine” that makes Leasing look easy.   Sometimes, underneath the Garden surface, there may be insects eating away at the roots, like ants, or disease and decay. There may be weeds that pop up even though the Garden has been tended to at times and treated. Like weeds, some people in your Leasing Office may have personalities that seemingly choke the joy out of the day, or otherwise destroy the comradery of the team.   So, what do you have in your Garden? Roses or Weeds?   Roses! Then you can develop your Dream Team! These are the people who enjoy themselves, enjoy helping others, see the humor in Miss Alice when she calls and says she can’t find her keys (again!) and talks to you as though you are her daughter/son. These are the people who trade off on the Walk-In traffic and don’t generally fight over commissions because 1. They know the Company P......
Continue reading
1048 Hits
0 Comments