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Property Managers, Should You Get Off Facebook?

Poor Facebook. It's been getting a bad rap nowadays, what with the news that 87 million users had their private information stolen by the political research firm Cambridge Analytica.

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Amazon Key & Multifamily: What You Should Know

E-commerce is everywhere. In fact, according to a 2016 report from Consumer Intelligence Research Partners, nearly half of U.S. households have an Amazon Prime membership. And it has many benefits, most important of which is obviously the ability to buy things while wearing your pajamas. But, of course, there are some downsides as well. One of the issues is the fact that if people aren't home to accept their packages, they are often left at the front door—making them susceptible to theft or damage from the elements (rain, snow, people tripping over them because they didn't see it when they were trying to get into their house and then kicking them because they're so angry).

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Choosing Technology Wisely

Choosing Technology Wisely
Choosing Technology Wisely The technology landscape is a crowded one these days, both with innovative new arrivals targeting the industry as well as strong existing options with more longevity.   Choosing the right value-add technologies is a challenging task for multifamily operators.  What are the drivers that elevate one over the others? Take a look at any aspect of operating apartment communities today, and you’ll find no shortage of new technologies designed to help your business improve, streamline, connect, develop, educate, assess, analyze or aggregate – you get the picture.  Most likely, you and your team are contacted by enterprising marketers frequently, all seeking to show you how their solution is the answer. Let’s take a look at one area receiving a lot of attention in recent years:  package delivery. You have technology-plus-hardware solutions from companies like Package Concierge, Parcel Post and LuxerOne; and digital-only solutions like those from Entrata (ParcelAlert) and ReceivingRoom.  Also, customized apps like Mobile Doorman offer an entire resident communication platform including package notification as only one of many communication features. Of course, that’s just one example.  From new lead-delivery apps like HomeMe and Zumper to bite-sized web-based training options like GROW Learning, real-time transportation information displays like Transit Screen, and InfoTycoon’s innovative asset management platform. And I can't write a tech article without mentioning the new Respage AI-powered chatbot (a digital leasing agent), and the innovative market survey platform by BI:Radix. There is so much new technology deployed that the list could go on for days. What to do?  It’s difficult t......
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Real Estate Technology Trends| What Technology Trends Are In-Store for Multifamily in 2014?

Real Estate Technology Trends| What Technology Trends Are In-Store for Multifamily in 2014?
According to an article published by industry insider Donald Davidoff for NAA (National Apartment Association), there are four key trends emerging in apartment technology that apartment executives need to be aware of. Customer Focused Business Intelligence While the quest to crunch “big data” continues on, the multifamily industry finds itself in the unique position of heading in the right direction. Techies everywhere are in the process of engineering new ways for their customers to use their property and revenue management data. And while the biggest hindrance to this effort is the resistance to wanting to invest in the analysts needed to access the data, more and more professionals are focusing on the possible benefits of analytics as the industry becomes more educated. Keep an eye out for solutions in 2014 to look at business intelligence being able to answer questions like, “Will our resident renew their lease?” or “Are our current residents really satisfied?” Looking for More Online Customer Feedback A satisfied resident really is the key to a successful community. That’s why there will be a growing fixation on things like customer feedback, especially when it comes to online ratings and reviews. After all, the statistics show that consumers are reading and taking to heart these types of peer-based reviews. The problem with multifamily apartment communities is that unlike a hotel the turnover is relatively limited to maybe once every six to twelve months. This means that the actual number of legitimate reviews for any one property is very limited. Look for the industry on the whole ......
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