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The Fundamentals of Direct Marketing Are the Same, Only the Tools Have Changed

By Linda Day Harrison, theBrokerList, Chicago, IL The other day a property manager asked me how one can make money for their company and building, using Twitter, Facebook, LinkedIN or any other online network. It was a great question. I believe so many property managers, leasing agents and real estate professionals are confused about how these tools can be used. Networking sites are just that: tools. For example, just because you use Twitter, you will not make money. Twitter is a vehicle to carry a message with the potential for your message to be read by many more people without paper, postage or labor to stuff an envelope. So if you want to get the word out about a property you are leasing for instance, the goal is to touch as many people with your message as possible. How do you do that? Well if you are a leasing agent there are companies with many employees in a given market that you want to do outreach to. It is very difficult and time consuming to create email lists of those contacts and maintain current emails. Those businesses have employees who want to live as close to work as possible. By reaching those businesses, you have a very good chance that the employees at the company also follow their own company on Twitter, Facebook or LinkedIN. By sharing your information through their stream of influence, you are touching a wider audience. Yes, you have touched the company, but they touch many more......
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