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Wonderful Showcase of the Neighborhood Around the Community

Jennifer Carter shared this with me a few weeks back and had to share!  It comes from Integra Hills and shows prospective renters how close a local hotspot is from their community.  It does several things really well:

1)      It highlights a great place that will help a prospect getting a better feel for the lay of the land.

2)      It shows how well the community is located.

3)      It notes some other important spots, like the local Walmart.

4)      It features the personalities of the on-site team, which makes more of a connection than a picture of the front sign!

Anyone else want to share their apartment marketing videos?  Link them below!

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Appealing to Relocating Renters

Appealing to Relocating Renters
A renter’s search for a new apartment in the town where (or near where) they currently live usually goes something like this: Decide to move. Search for apartments online. Look at photos and videos. Read reviews. Call or email for more information, if needed. Narrow down apartments and schedule tours. Decide on new apartment or return to step 2. Obviously, that’s overly simplified, but you get the general idea. But for renters looking for an apartment in a new city – whether they’re moving for a new job, the military or to be closer to family – the process can be a bit more complex and challenging. For one, many renters who are looking for an apartment in a new city are under tight time constraints. Plus, renters relocating to a new city don’t have the luxury of dropping by an apartment community on a whim to get a tour of available units. In many cases, their entire apartment search process has to be squeezed into one Saturday afternoon during a pre-move visit to their new city. Apartment communities that make the search process a bit easier have the opportunity to better connect with these busy out of town renters.  Read on for some simple ways to appeal to renters who are relocating to your area.  Provide Visual AidsOut of town renters don’t have the luxury of touring dozens of apartment communities. Instead, they’re more likely to narrow down their choices to a few communities and schedule tours of those few apartments during a pre-move visi......
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Property Management and SEO

Property Management and SEO
Most people don’t give a second thought to search engine optimization (SEO), but if you’re a property management company looking to bring in new business, SEO should be your three favorite letters from now on. Why does SEO matter? Because there are an awful lot of property management companies out there, and if you’re going to compete with them, you’re going to have to find ways to set yourself apart. It’s an immutable fact: if your property management company is similar to the next guy’s, but the next guy is employing effective SEO, he’s going to get all the hits and all the business, and you’re going to be doomed to be a second-pager. (A company that comes up on the second page of a Google search, which people rarely check.) One common reason property managers give for not utilizing SEO is that they don’t understand it, or if they do understand it, they don’t know how to execute it. There are SEO companies that can do it for you, but they can cost an arm and a leg, and really, there’s no reason you can’t at least do some of it yourself. Here are a few tips to make your property management site more SEO-friendly: Use TLTBR: It sounds intimidating, but all it means is “top left to bottom right.” In other words, when you’re creating the copy for your website, put all of the meaningful stuff in the top left corner (the logical start point), and then let the less-important stuff fill in the rest. The u......
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