The Apartment Leasing Kit - Be Prepared!

Throughout the years, I have created a Leasing Kit for each Property I have managed.  I have found this Kit to be extremely helpful and the most vital tool for the Leasing Team.  I hope this helps your Team as much as it has mine!

The leasing kit is your map to a successful and thorough presentation.  Although the leasing kit is designed as a sales tool, it must also be attractive.  Use a high quality binder and keep it organized at all times.  Papers should not be sticking out of the edges, and you should always be prepared with enough documents for your clients.  Do not run out!

The contents of the leasing kit may vary depending on the needs of each Property, but make sure to include the following:

• Floor Plans – Include room dimensions such as wall lengths, window sizes, linear feet of closets, storage capacity, etc.  Include the special and unique features found in each floor plan and location throughout the Community.  You can never have too much detail for your prospective residents!   Example:  All A2’s on the 2^nd floor have vaulted ceilings.
• Site/Property Map – Indicate the exact location(s) of where you have available apartments. 
• City and Neighborhood Maps – Include public transportation locations and routes, shopping and business districts, schools, grocery stores, etc. 
• Reference Page – Names and addresses of schools, medical facilities, areas of special interests, etc. 
• Leasing Collateral – Brochures and business cards are vital.
• Tape Measure – Assist your prospective resident with furniture placement and other special needs.
• Calculator – You never know when your prospective resident will inquire about a "pro-rated rent" or what the average utilities and rent add up to monthly.  Be prepared!
  
• Community Newsletter – Share while on your tour and discuss upcoming Community Events.
• Rental Applications/Rental Criteria – While on the tour, offer a rental application once you you’re your prospective resident is ready to lease.  This is a great closing technique.
• Apartment Availability Report – Never leave the Office without your Availability.  You never know if your prospective resident will inquire about other apartments and their availability. 
• Notepad/Guest Card – Document any questions that require follow up by the Property Manager or Maintenance Manager.
• Important Information Sheet - A list of all the important, daily contacts (vendors, repair technicians, etc.) the Property utilizes. 

Your leasing kit should contain a clip to hold the guest card.  This will help insure that you do not forget your client’s name!  Use the Guest Card to write comments and to continue gathering qualifying information.  This is a great place to write down pet’s names, amenity preferences, etc.  The more information you write down, the more your client will feel secure and comfortable knowing they have someone working with them that cares about their interests and not just a commission.  Remember to HUMANIZE yourself!  No Used Car Salepersons!

Having the client’s guest card with you will eliminate the need to “interrogate” them again for their information as well as showing that you are organized and very thorough with your tours.

Thank you!

Chris Hyzy