You are spending money advertising your community online, to businesses in your area, for campaigns designed to reach out to the right demographics. 

Your company has a Reputation Management Department specialized in damage control, as most of the potential renters are checking online reviews before considering to become your residents- I called that reactive marketing.

What if I told you that you are underutilizing the best marketing tool that is already at your disposal: your service team.

Consider this: 

Your current residents are the best vehicle for spreading the word about how great is to live at your community to their friends, family and co-workers. Most of them only walk into your office only three times: when touring the community, signing the lease and turning in keys at the move out. The only associates they may be in contact with for the length of their stay are your service team members. 

Besides residents families and close friends, chances are that nobody else except your service team has the privilege to enter their homes. 

Focus on making your service team visits count: professional appearance and efficient service goes a long way. 

As a consequence, you will end up with: a happy resident, hopefully followed by a great online review and a recommendation for your community and less work for your Reputation Management Department. This way, you are turning your resident into a promoter. Not only that they are doing free advertising for you, but they may end up renewing their lease, therefore saving you money in turn cost, man-hours and reducing vacancy loss.

Are you using your onsite service team at full capacity?