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The Downside To Raising Rents

The Los Angeles rents are likely to rise an additional 2.9% in 2018, what this means to you as a landlord is higher rental income of course, but it could also mean additional vacancies or evictions as the rental rates are pushing the renters beyond appropriate rent to income ratios. Many of the renters are choosing to relocate to an area that has better rent for them but that sometimes means driving further which as we all know in L.A. can add a good amount of additional drive time, others may try to scrape the money together every month so they don’t have to move but that’s usually a short term prospect.

As a landlord you will want to consider your current residents and face the facts that if they move the cost to replace them can be significant, down time for the unit (lost revenue), the expense to turn the unit and of course advertising and in some cases you will have to pay commissions to a realtor or property management company. It can sometimes behoove a landlord to meet the resident halfway on the increase, maybe setup a plan to gradually increase their rent instead of all at once or maybe consider not doing the full percentage increase but something that is comfortable for you both (keep in mind the higher rent will  exponentially  increase the value of your asset) and will allow them to stay in their unit.

If a resident tries to make ends meet but can’t and you need to evict it can be a costly process, lost revenue, courts costs and depending on your judge you could end up being surprised with other fees such as a cash for keys situation or they decide to take it to a jury trial.

Raising rent is a necessary process as you purchased your property for an investment, but you also need to consider all options and decide on the best course of action for your investment before making any decisions as it affect you and your residents.

 
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Great article Joe. For landlords with a single property raising rents can be a really tough decision because a move out by the tenant can wipe out their entire rental income for months on end. This is why it really important to not only be flexible as you pointed out, but also look for ways to diversify your income. If all you have is a single property can you divide it into more units so that you have a safety net in case one decides to move out? In case such a division is not possible can you find ways to tun the space into a co living style of apartment where you have multiple people sharing the same space but paying different rents?

Also lead generation is something that you should regularly be doing so that in case things take turn for the worse you have prospects that you can call up to prevent the downtime.

But I agree with you. Nothing is more effective than going for a win-win situation with your tenant. . Thank you for the great article!

  Akshat Jiwan Sharma
This comment was minimized by the moderator on the site

Thank you for the comment Akshat!

  Joe Killinger
This comment was minimized by the moderator on the site

Thank you for the great article Joe!

  Akshat Jiwan Sharma

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