Enter your email address for weekly access to top multifamily blogs!

Apartment Search Marketing

Changing the way property managers and owners think about marketing by applying cutting-edge Search Engine and Social Media Marketing tactics to the multifamily industry.

The End is Near - Preparing Multifamily for 'Mobilegeddon'

The End is Near - Preparing Multifamily for 'Mobilegeddon'

On April 21st, Google will be implementing their latest major algorithm update that is designed to push for a more mobile-friendly internet. All we know for sure is that Google recently made this announcement:


“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”


Even though this announcement doesn’t tell us exactly how to prepare for this change, the consequences are simple and clear: websites that are not optimized for mobile will be suffer significantly in Google rankings. So, implement one of these two strategies to ensure your community website survives when ‘Mobilegeddon’ strikes:


  1. Responsive Web Design – If you have a responsive web design, the size of your website’s pages will automatically adjust to the screen size of the device your website is being viewed on. The benefit to this is that you only have to have one website. It’s highly flexible and happens to be Google’s recommended configuration (hint, hint). Beware of web designs that claim to be responsive but truly aren’t. If you think you have a responsive site but aren’t sure, simply visit your website on a mobile device and see if it is truly responsive to your screen size.


  1. Create a Mobile Site – Mobile sites are separate websites created solely for mobile devices. While this option is typically cheaper to design, they can end up causing more backend work and costs, because it’s essentially a duplicate site. This means that if you update one page, you must update the mobile page as well.

If you are unsure of your current mobile status or need assistance with accomplishing one of these two strategies, reach out to a mobile optimization specialist and prepare yourself for ‘mobilegeddon’ before it’s too late...

Rate this blog entry:

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
In an earlier blog, SEO strategist Patrick T Mower explained how Google has no love for Facebook Likes and provided some great insight on Facebook's strengths and weakness for SEO marketing. But don’t get too discouraged about social media, because it can and will have varying levels of positive influence on your SEO rankings. There is one social medium, however, that has a major, direct influence, and that my friends is…*drum roll please*…Pinterest. As you've...
If you’ve read any of my previous articles, you’ve probably noticed that I refer to the Malagasy language a lot. I tend to do that because of the incredible experience I had living among the Malagasy people in Madagascar for a couple of years, and because I spent the next five years of my life studying and teaching the Malagasy language. Malagasy is incredibly simple (fortunately for me), and that simplicity somehow makes it easier to clearly present deeply profound thoughts. In fact, the M...
Last month, Google launched its fourth spam-fighting Penguin update. Penguin 2.0, as it’s known, contains new technology that Google claims should better stop spam from coming up in search results. So, what does this mean? Webmasters and SEOs can expect significant changes to search results – it’s predicted that 2.3% of English queries will be noticeably impacted by this update. Google went on to say that “the scope of Penguin varies by language, e.g. languages with more webspam will see m...