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The ‘Hotelization’ of Real Estate: What It Means for Multifamily Property Managers
The ‘Hotelization’ of Real Estate: What It Means for Multifamily Property Managers
Imagine this: your residents walk into their building and feel like they've just checked into a boutique hotel: stylish spaces, seamless services, and tech that just works. But instead of a weekend away, they get to call it home.
This is the "hotelization" of real estate. And if you're managing multifamily properties, this trend is your golden ticket to boosting resident satisfaction, standing out from the competition, and streamlining your day-to-day.What Is Hotelization Anyway?
Hotelization is all about bringing a hospitality-first mindset into multifamily living. Think concierge vibes, flexible leases, and services that support a modern lifestyle. But this is not about turning your properties into actual hotels. It's about creating an elevated experience, with smart tech doing the heavy lifting.
More Than Just Fancy Finishes
You don't need marble floors and rooftop bars to embrace hotelization. It often starts with simple shifts in mindset and service. Today's residents, especially Millennials and Gen Z, crave flexibility, personalization, and ease.
- More and more multifamily operators are adopting features such as:
- Concierge-style support for everyday needs
- Short-term and flexible lease options
- Curated community events
- On-demand wellness services
Some are even experimenting with perks like pet care and cleaning services. It's the new bar for resident loyalty.
Smart Tech = Your Secret Weapon
The glue holding this transformation together is smart property automation. Without it, hotelization at scale isn't feasible. Technology and centralized apps are empowering multifamily teams to deliver hotel-level service efficiently.
Here's what's powering the new trend behind the scenes:
- Keyless entry (in-unit smart locks): Residents unlock their own apartment with a code, smartphone, or credential. There are no keys to copy, lose, or re-issue.
- Seamless access (amenity & common-area control): Centralized access management gives people the right access at the right time, whether that's letting residents swipe into the gym during open hours, take the elevator only to their authorized floor, or dip into the pool after class. Access management streamlines convenience while tightening security.
- Smart thermostats and HVAC: Residents stay comfy when the unit is occupied, and you keep costs and energy use in check when the unit is vacant.
- Resident apps: One app to handle maintenance, amenity bookings, and community updates
How to embrace Hotelization today
You don't have to do it all overnight. Start small. Ask yourself:
- Are we offering flexible ways to engage with our property?
- Can our tech support personalization and remote management?
- What's one way we could bring a little "wow" to the resident journey?
Maybe it's as simple as upgrading your access control system or introducing self-guided tours. Or maybe it's equipping your staff with tools that free up their time to focus on residents, not admin.
Final Thoughts
With remote work, shifting budgets, and changing resident expectations shaping the way we live, the hotel-style approach to multifamily isn't going to slow down and will only gather pace. The operators who lean into smart tech and resident-first design will be the ones setting the standard for the future of property management.
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Angel Piontek
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Love this approach, Rommel!
I love this, Laura! I think about how teachers use a student's name in class to get them pay attenti...
Thank you for sharing. There is also another potential challenge to Wi-Fi 7 and multifamily... That...
Well said Sandy, great info!
Thanks so much Steve!!