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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

The Next Wave in Video Marketing For Your Property: Hyperlapse

I am a huge fan of video for marketing apartments, with one of my favorite companies being ShowMyProperty.tv, and now, there is another tool that you all will definitely want to check out!  The system is called Hyperlapse, developed by Microsoft, and will be an amazing way to create time lapse videos of the areas around your communities, or possibly even within your communities.  This video explains the process, and I hope you can see the possibilities of creating videos for apartment communities:

I had actually had this blog waiting in the wings for a week or two because Hyperlapse wasn't available to the masses.  But now, Instagram has created a new app that allows you to create your own Hyperlapse video!  Here is an example:

 

What do you think of this as a tool for marketing an apartment community?

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