Do you trust your residents?
Do they trust you?
Trust is something that you have to constantly work on and prove worthy of. Trust is also something that can be broken in an instant.
Trust is important and vital to relationship building and nurturing. How to do that? Show up when you say you will. Provide the level of service that you promised at lease signing. Speak with respect and empathy in every situation. Acknowledge your residents daily and without fail.
Residents matter to your bottom line and their opinions matter too. Social media is beginning to become what we used to call word of mouth. Now, whatever you do or say could be posted on YouTube in a matter of seconds with someone who has a smart phone.
Never underestimate the power of your “word”. You have seen it on film, where the actor states, “I give you my word”. It’s timeless, and timely, and has never gone out of style, giving your word, evokes trust especially if you keep your word.
Never settle, give your word, keep your word, create high trust, and watch your success skyrocket.