I bet most of us in the industry have used that line when discussing their fitness center, so it cracked me up hearing that same line from a real estate agent pitching a $67 MILLION dollar town home in Manhattan.
Brent Williams is Chief Insider of Multifamily Insiders, the largest social network in the world for multifamily professionals. His background includes both property management and supplier, and he writes on all facets of the multifamily industry, although his focus lies in resident retention.
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I changed that line to, "Our fitness center is a great supplement to whatever membership you may have -or a great place to start an exercise regimen." OR- "I have a membership to a gym but I love having one on site. It's so convenient and, for me, eliminates any excuse I may have for not getting there; like the weather." For me, this eliminates the word "saving" which does not apply to everyone.
