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Traffic and Leasing Move up From Pandemic Low

Traffic and Leasing Move up From Pandemic Low

It’s been two months since the initial lockdowns started across the country. This week, we saw a number of other states start to open up, and our industry is showing some positive signs in terms of some leading indicators.

On a national basis, both traffic and leases were up during the week ending on May 13, according to data from Radix. Specifically, traffic and leases were up 8.7% and 6.6%, respectively, week over week. They were down 41.7% and 18.2%, respectively, year over year. On the plus side, the YoY deficits for these two metrics have been dropping in recent weeks. For example, leases were down more than 50% on a YoY basis just four to five weeks ago.

Nationally, the occupancy rate dipped 11 basis points to 92.85% during the seven days ending on May 13 (it was down 139 basis points YoY). However, that was the smallest WoW decline since the start of April.

The accordion effect of these leading indicators is now showing signs of more significantly impacting net effective rent (NER).

In the week of May 13, we saw the largest WoW drop in NER – 1.1% – since the pandemic began. And, for the first time since the coronavirus came to the U.S., we saw the YoY comparison dip into negative territory at -0.8%.

What could all this mean?
We could be seeing the first signs of demand stabilization as leading indicators are improving and stabilizing.

The slow but constant gains in traffic and leasing are encouraging and we are making up for the huge deficits we saw when the lockdowns started. Occupancy and leased percentage are, for now, also showing signs of slowing decline.

If this trend continues, operators might not see the need to be as aggressive with concessions and price decreases, thus stabilizing NER. But macroeconomics will play the key role, and for now we are seeing few signs of slowing job loss, which undoubtedly will have a negative impact.

Data from the week of May 13 revealed two other notable takeaways:

•    Four metropolitan statistical areas (Chicago, Las Vegas, Orlando and Tampa) experienced slight WoW increases in occupancy.

•    Over half of the 21 MSAs tracked by Radix showed positive WoW leased percentage trends.

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