You may be familiar with W.O.M. marketing, also known as ‘word of mouth,’ but what about the new W.O.M.? There’s a buzz word going around, and it’s catching on quickly. As a matter of fact, you may have even heard of it. The term is ‘word of mouse.’ This term is used to describe online communications and the overall internet delivery tactics of a message. ‘Word of mouth’ marketing started from conversational brand promotion, so the natural transition from ‘mouth’ to ‘mouse’ occurred as more interactions happen online, especially in the tech-savvy, multifamily industry. Wordspy defines ‘word of mouse’ as:

n. Communication via computer-based means, such as e-mail, chat rooms, or newsgroups. Also: word-of-mouse. —adj.(http://www.wordspy.com/words/wordofmouse.asp)

‘Word of mouse’ can be used to describe how you deliver your community’s message to multiple online mediums:

· Community website

· Facebook posts

· Internet listings

· Twitter

· Pinterest boards

· Email

The term also includes any online interaction that involves your community’s brand that you may not have initially started. This interaction can include: online mentions, Facebook posts, tweets, reviews and more. Similar to the message distribution techniques of ‘word of mouth’ marketing, ‘word of mouse’ is a streamlined method to deliver a message quickly, as well as build your community’s presence online.