Google’s knowledge graph is their biggest asset in taking down industry leaders. How close is Google’s multifamily Apartments Knowledge Graph to their Hotels Knowledge Graph? We take a close look:
When a user searches for a hotel, they are looking to do a few essential tasks:
Google’s knowledge graph for hotels supports all of the above functions.
But, Google’s knowledge graph for apartments is not that far behind. It can do the first but not the second and third items.
This is how the two compare on a search engine page:
Both contain the basics, such as photos, links to maps, links to websites, etc.
Hotel and Apartment details are found in both panels. Though, it seems a lot more thought has gone into the hotel’s description.
Since reviews are a part of Google’s platform, there is hardly any difference here.
There are two essentials missing from the apartments’ knowledge graph:
However, it is only a matter of time before Google adds apartment amenities and floor plan pricing to their Knowledge Graph.
Once they do that, expect a lot of ready-to-apply leads coming from Google.