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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Watch This And Imagine Showing Floorplans This Way (without the dog, though)

Imagine showing interactive floorplans with furniture you can move around!

 


 

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Marketing is about getting the most pertinent message to the right audience at the ideal time. A little like revenue management – the right product to the right person at the right time and for the right price. But, unfortunately, there are many companies getting this wrong. And the big misstep? Email distribution lists. Or lack thereof.   One master list is not a list make. To truly be able to get the most pertinent message to the right audience at the ideal time, you need multiple email l...
I think it's fascinating how consumer-to-business connections change over time...and I'm always paying attention. Here are just a few digital trends we've been seeing that you should keep in mind throughout 2015: 1. On-demand everything  We’re not just talking about more people choosing to cut the cord and go with Netflix, Chromecast, Amazon Instant Video, Hulu, etc. In almost every industry, businesses are meeting consumers’ demands for hyper-efficiency and convenience: Box companies com...
  The majority of young professionals don’t want to live with their parents until they get married. However, they don’t want to live alone, either. While not entirely new, Co-Living, or shared housing is on the rise. It is most prominent in London and New York where housing prices are forcing residents to seek out new and innovative ways to rent in big cities without breaking the bank. Co-living isn’t really all that new. The Baby Boomers started the communes to escape an oppressive and r...