Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Welcoming Pets Makes Abundant Financial Sense

Apartment residents, like people everywhere, are absolutely crazy about their pets. Although it may sound cliché, renters feel like their dogs and cats truly are members of their families. The bond between owner and pet is unmistakable.


And a new report highlights the considerable financial benefits owners and operators can reap by being truly pet-inclusive.


According to the 2021 Pet-Inclusive Housing Report from the Michelson Found Animals Foundation and the Human Animal Bond Research Institute, residents in pet-friendly housing stay 21% longer than those in non-pet-friendly housing. This means operators can reduce their turn costs as well as their marketing spends because they're not having to fill vacated units as frequently. Similarly, 83% of owner/operators say pet-friendly vacancies are filled faster, and 79% say the vacancies are easier to fill.


Among the study's other notable findings:


      24% of residents say their pet has been a reason for needing to move.

      14% have surrendered their pet as a result of their housing situation.

      35% of non-pet-owning residents say they would get a pet if restrictions on their rental housing were lifted.


To better attract and retain pet-owning residents, the report recommends that owners and operators consider the following steps:


      Offer a free month of pet rent.

      Waive pet deposits and instead rely on regular security deposits to cover the minimal damage that pets may cause.

      Create an easy-to-follow screening process and pet agreement that focuses on well-behaved pets and owners.

      Formalize the types of pets allowed in the community with a forward-thinking, positive pet policy.

      Increase the number of pets that can live in a unit from one to two.

      Coordinate with shelters and pet-adoption agencies to organize meetings between residents and pets.


With a common-sense easing of weight and breed restrictions, as well as reasonable limits on the number of pets, owners and operators could increase demand for their apartment homes. In the process, they could also, over time, help up to 8.2 million animals in need find homes , the study concludes.


In fact, 72% of residents say pet-friendly housing is hard to find, even though 76% of apartment operators accept pets. Breed and weight restrictions are key contributors to this apparent disconnect between renters and operators. The good news? Rethinking current policies can provide a path toward minimizing that disconnect.


In the coming months, this blog will continue to outline the many compelling findings of this data-rich report, compiled after a nationally representative survey of nearly 1,300 residents and more than 550 rental-housing owner/operators. Additionally, we’ll keep you informed of the many ongoing efforts of the Pet-Inclusive Housing Initiative to provide information and resources for the multifamily housing community.


But in the meantime, the conclusions ring loud and clear: If you're looking to enhance your bottom line and boost the performance of your portfolio, providing a more welcoming environment for pet owners is a great way to do it.

Rate this blog entry:

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
  STOP ask yourself do you do your follow up calls or thank you cards?!?!?!?  By Jolene Sopalski Leasing Specialist WRH Realty Services If you answered no to that question then I want you to hold up your right hand and pledge the following “ I will  start following up with my prospects no prospect will go un-followed up”. Good now if you are one of the ones that said yes I do my follow up calls and thank you cards I want to give you a big hug so just picture me giving&...
A few weeks ago, we talked about 10 Signs of Property Management Success. This week, we’re going to take a look at the flip side of that coin, reviewing some indicators that it may be time to make some changes (after all, the time for New Years’ resolutions is just around the corner!). Following are a few red flags to keep an eye out for in your property management business. 1. Lack of referrals – This applies to both tenants and property owners. In an ideal scenario, you shou...
While profitability is one great sign of success, there are also many other less tangible indicators that your property management business is doing well. Following is  a list of ten signs you’re running a good property management shop. How many items on this list apply to your business? 1. Your vacancy rates are low. Low vacancy rates can mean any one (and often a combination of) several good things: 1) that you’re doing a good job marketing your property to new tenants;...