What Ideas and Strategies Can We Imitate From Single-Family Home Builders?
I commonly hear from the multifamily industry how “the big builders have deeper pockets and can afford more for marketing campaigns”. I wonder how true this is. What campaigns have you seen from a home builder (or any other industry) that made you think, “Ugh, if we could only afford to do that we would get so much more traffic to our properties (or website)”. Once we get a few ideas down, let’s take the discussion to the next level on how adjustments might be made to make similar and more affordable campaigns for multifamily.