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What can we learn from Single-Family Homebuilders?

What can we learn from Single-Family Homebuilders?

Imitation is the highest form of flattery, right?

What Ideas and Strategies Can We Imitate From Single-Family Home Builders?

I commonly hear from the multifamily industry how “the big builders have deeper pockets and can afford more for marketing campaigns”.  I wonder how true this is.  What campaigns have you seen from a home builder (or any other industry) that made you think, “Ugh, if we could only afford to do that we would get so much more traffic to our properties (or website)”.  Once we get a few ideas down, let’s take the discussion to the next level on how adjustments might be made to make similar and more affordable campaigns for multifamily.

 
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I've been beating this drum for a while, so I'm sure people are completely sick of it by now, BUT... I think a great example for us is the Got Milk? campaign. And I don't mean the concept, but rather the execution. Our industry does plenty of lobbying on the legislative front, but maybe as an industry, we need to lobby the mass public? Apartments as a whole have a black eye, and I think an industry campaign can help that.

  Brent Williams
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I think this is a great time for all this to change. Single-family is way down. I've even heard that buying a home is not what you want to do right now. Has the American dream slipped a little bit? Maybe. More and more people are looking to multi-family. The builders are gearing up and the opportunity to strike is out there.

  Chris Scott

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