Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

What's love got to do with it?

"Ohhhh…what’s love got to do, got to do with it?"

You’re probably singing that iconic Tina Turner song in your head right now, aren’t you?  I am!  I just love that song!  And what exactly does love “got to do, got to do, with it”?  If you’re talking about great apartment leasing…just about everything, ’bout everything, to do with it!

As a professional leasing agent, we do so much more than ‘just’ leasing.  Resident services, market surveys, marketing, walking apartments, traffic reports, and so much more.  But it’s all related to leasing – and you either love it or leave it. 

I’ve had the pleasure working with, hiring and training many leasing agents over the years.  And there’s one basic fundamental that the agents that stay and succeed in the industry all have in common – they love leasing!  Yes, I said love.  Love the craziness, the variety of tasks; love the residents, prospects, the weird and wonderful stories; the whole kit and caboodle of leasing.  If you don’t love it, it shows.  Eventually it shows in your performance, in your closing ratio, the property occupancy and may lead to an alternate career path - even if not your choice.

Like a great love affair, there are ups and downs, better days than others, but at the heart and soul of it, there is love.   Is it work to keep the love alive?  Absolutely.  Empower yourself to stay fresh and enthused with your leasing.  Do simple things like driving to the property a different route 1 day a week to get a fresh perspective, personally get out and shop the comps, make a list of your favorite features in your show apartments, use a thesaurus to keep your leasing words spicy! 

The love of people, loving the excitement of getting to be a part of someone’s adventure of finding and leasing them their new apartment home is what it’s all about.  I admit, I may be a bit of a leasing freak, but even after doing this leasing gig for over 20 years, it is still just so cool that I get to be a part of someone’s search for a new home!  A new home where they’ll celebrate holidays, birthdays, have great family laughs or cries and remember in years to come “isn’t that when we lived at XYZ apartments?”  And if I’m really good at my job and keep the love alive, they just might say, “Yeah…isn’t that where Laura leased us our apartment?”  Gotta love it!

Rate this blog entry:
0
 
This comment was minimized by the moderator on the site

Laura, I think half of the pros in our industry either never realized, never appreciated, or have forgotten what an amazing impact we can have on our resident's lives. We are very lucky to be in an industry that has such an emotional tie to our customers - if only we knew how to use it better!

  Brent Williams
This comment was minimized by the moderator on the site

Laura, I couldn't agree more with this one. Love and passion play a major part in my choosing this industry. Thanks for sharing.

  Talisa Lavarry

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
I've started reading Mike Brewer's Property Management blog and am quickly becoming a fan. He truly understands the need to utilize social networking to attract and retain residents. He's also recruited Eric Brown of Urbane Apartments to guest blog, who is clearly devoted to turning traditional property management on its head. Good luck guys! Here is a recent post by Eric: http://mbrewer.typepad.com/property_management/2008/04/the-long-tail.html [UPDATE:  Mike has decided to blog here on Mu...
I came across the following quote on the blog Customer Experience Matters today. The quote originally came from the Harvard Business Publishing site where they were showcasing a book called "The Forever War" "One day near Kandahar I came across a minefield, which was hardly extraordinary in itself, and next to it a man named Juma Khan Gulalai. The field was bright and green. Gulalai was a butcher and he’d set up his table there, his apron and knives at the ready. Every day, ...
First of all, I want you to know that I am all for technology.  I have a cell phone, a laptop computer, voicemail, an email account, and a Facebook account.  I love that I have access to information and can communicate with the touch of a finger.  I love the fact that I can communicate with someone across the country in the middle of the night if I want to.  It is amazing.Now for the reason for my post today - I am so sick of not being able to talk to a live person. &nbs...