Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Why a Virtual Option for Resident Events is a Must-Have This Winter 🥶

It might be cold outside in some parts of the country, but that is no reason for that to put a deep freeze on your resident engagement and leasing activities. However, it may require you to put more heat on that creative bone of yours!

The apartment community I live at just had a wine and charcuterie night (my community knows me well...I love any event when wine is involved)!

But it got me thinking of attendance. You see, the apartment community I live in has four buildings. Meaning, residents have to make a little walk over to the lounge area. It's not far by any means, but when you're cozied up on the couch, it may feel far. And, the last several weeks have been the coldest yet for Indiana. In addition, depending on your preference, residents may not want to be surrounded by big groups!

Anyways, I thought that attendance could have been higher if residents had another option to attend - virtually! So, in this case, a virtual wine and charcuterie class (residents could pick up their kits at an earlier, maybe, warmer day). On top of that, if the event was pre-recorded, you could send that out to residents who couldn't attend live (or didn't want to be around big groups).

Not only does this show your residents that you care for them, but you're also catering to ever-evolving consumer behaviors. And, teams can cater not only to just residents but throughout the entire resident lifecycle!

Take last winter for example -- we learned just how convenient it can be to use entertainment apps, online shopping experiences and other digital solutions at our fingertips. Moreover, according to a Pew Research Center survey, 40% of Americans have used technology “in ways that were new or different to them” since the pandemic began.

For prospective residents, it's increasingly important for communities to offer those options for online searching, touring, and engaging! Consumers want convenience -- video tools can help!

Rate this blog entry:

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
As most of you will find out, this blog will not follow other publications with "neat ideas for a summer party." I always find those types of articles as just a band-aid to the problem of resident retention. Let me clarify: Even though I'm not a fan of the typical summer party, if it is part of a larger resident retention program it can sometimes work. However, if the only thing you provide is a yearly summer party, save your time and your money! So what is this blog about? Well, ...
[Note: You must be logged in to Grace Hill to follow the links in this blog post.]I started brainstorming new polls to submit to Grace Hill and decided it would be a good idea to go over the previous polls to make sure I wasn't overlapping a prior poll. So as I sifted through the literally hundreds of past polls, I came upon two that both shocked and depressed me. I'm hoping I'm reading the results wrong!The first poll I saw asked how much communities spent in resident retention per month. Almos...
Is your company providing a retention plan that incorporates your residents' life transitions? It occurred to me tonight that we are trying to retain residents into apartments that don't "fit" them anymore. On a very basic level, consider that most people have incomes that trend up over their lifetime. If we try to retain them in the same apartment, their experience is not trending with them. Although their income goes up, the relative value of their apartment (older carpet, longer per...