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Will MS Dynamics Penetrate the Multifamily Market?

Will MS Dynamics Penetrate the Multifamily Market?

A few years ago, Microsoft purchased the Great Plains accounting software company and rebranded it as Microsoft Dynamics - GP. This product is not about to take on the property management software leaders like Yardi and Intuit RES (MRI), however, it does offer a solution for a much needed niche: corporate accounting, consolidations, and non-real estate related business accounting.

There are excellent property management software products that manage resident traffic, rent, maintenance, etc. Where they often fall short is in handling the corporate office accounting. In the past JD Edwards has been the leader in solving this problem. However, MS Dynamics-GP is starting to gain momentum in this area. Several large multifamily companies use MS Dynamics - GP. A few months ago I helped CAS (Riverstone's parent) select MS Dynamics-GP as their corporate accounting platform. I have since assisted Aztec Systems, a Microsoft Partner, better understand the Multifamily requirements.

Microsoft has placed GP in their Office division and that has enabled some powerful integration with MS Office. For example, a report can be run in GP and placed in an Outlook folder. Users can open the report and drill down to data from their Outlook and never log into GP. Therefore, they don't need to purchase a license for GP. Microsoft has taken a best of breed approach and rather than developing their own software modules they promote tight integration. This can be very good for users. For example, job cost, project accounting, project management, and project controls can be crucial to many multifamily companies. Microsoft Dynamics-GP has partnered with WennSoft to bring a full featured product to the table. Microsoft also empowers and encourages their partners to develop add-on products. Binary Stream has created a feature that really enables GP to work in the multifamily space. GP on it's own doesn't handle multi-company consolidations as well as needed. But Binary Stream created the Multi-facility module that makes multiple entity consolidations a snap. In a nutshell, the module enables users to process centralized and decentralized AP/AR accounting transactions for multiple entities within a single company database. The same partner is also working on a real estate management module. It will be interesting to see how that develops.

I realize this post sounds like I'm a shill for MS Dynamics-GP. I'm not. I think JD Edwards is a fantastic product as well as some others. I'm independent and want people to know about their options.

Don Wood is a PMP with over 25 years of experience in project management, business process improvement, and information technology for the real estate industry. Please visit www.dbrw.com for more information.
 

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