2nd Edition

Dear Awesome Apartment Marketers,

Back in 2011, I wrote a blog about using unique and descriptive words to help your apartment communities stand out from the competition. In the post, I added a list of what I now refer to as “wow words” that I utilize almost daily when writing ad copy, creating content, dreaming up romance paragraphs, and coming up with a unique list of amenities and features to describe our apartment homes and communities. In addition to descriptive phrases, I’ve included a list of headings/taglines and transitional phrases to amp up your verbiage.

Of course, since that blog seven years ago (where did the time go?) there are no apartment “guide books” to be found and Air Tran is no longer in existence… And just like me, my list of “wow words” has gone through a transformation also.

I’m continually on the watch for unique verbiage to use in marketing and am always adding new ways to say something. I get tremendous inspiration from the real estate industry, specifically new home subdivisions, looking at listings on Zillow, watching HGTV, and gleaning ideas from the hotel industry.

The list of wow words has been added to so often that it can no longer be included in the blog post (like it was in the first edition) because it is so lengthy! Multifamily Insiders has a great resource called the File Bank. If you haven’t perused it yet, you are missing out! But, Keep Calm...the new list of Wow Words can be found there.

I challenge each of you to help me keep this list growing! If you know of a creative way to say something or a new category needs to be created, please share your thoughts and ideas. Credit will be given and the list updated continually for a great resource for your teams.

Stay Awesome,

Lover of Wow Words