Resident retention and serving customers is always at the forefront of every leasing agent and property manager’s mind for obvious reasons. Many times, someone in this position struggles to find new ways to keep residents happy, renew leases and recruit new prospects.
 
 If you find yourself running out of steam, here are five ways to re-energize.
 
1. Incentivize:  Nothing grabs one’s attention more than a call to action. Providing your residents with a tangible reward as the result of participation in community events or polls is important. It helps build relationships with your residents.
 
2. Recognize: Everyone loves a shout-out and pat on the back. Recognition is not only empowering but it’s a great way to turn your residents into brand ambassadors. Most residents love to reciprocate the shout-out, which gives your community free exposure. Start a “Resident of the Week” campaign on Facebook and tag your residents in your posts if they permit.
 
3. Apologize: No one’s perfect. The constant juggling act that is managing a large community may result in some things being overlooked. If you accidentally let something slip through the cracks, apologize for the delayed response.
 
4. Publicize:  Making your brand known on various social networks portrays you as being socially savvy to prospects. Participate in Twitter chats and on other social sites to help establish a brand presence.
 
5. Customize:  Adopt the idea that you’re not just selling apartments, you’re selling a lifestyle. Attention to detail and customizing your prospect’s experience is vital to winning business and retaining residents. Appeal to the senses. If you have one, make sure the clubhouse is smelling great and appears clean. Bake fresh cookies and offer them to prospects as a “thank you” after touring your community. Maintain a concierge-like mentality and surpass your residents’ expectations.

This 5 in 5: Social Media Power Snack brought to you by:

Ansley Sudderth, Social Media Training and Development Coordinator at 

For Rent Media Solutions