Geolocation apps (aka location based social networks) are popping up with full force. The leader (in my opinion) these days is foursquare.
We're all about helping you find new ways to explore the city.
We'll help you meet up with your friends and let you earn points and unlock badges for discovering new places, doing new things and meeting new people.
One of the great things about foursquare is they have an open API for developers to be able to add-on fun features to the already in depth system of foursquare.
Last week I ran across a great additional development that I believe ALL apartments (well and any location specific business) should look into. It's called PlaceWidget and it allows you to place a foursquare tab directly on your Facebook fan page.
There will be an increase in check-ins at your property because the stakes of being "the mayor" of the apartment just got more fun. Any tips that people (yourself included) have added to your property will also show up.
If you have an iPhone, Blackberry or an Android phone I suggest you jump on the location based bandwagon - if for no other reason than to research. And you might have a little fun in the process.
If you want to see it in action: I added the foursquare tab to Ellipse's Fan Page. *And I will tell you there is going to be some competition for who remains the mayor at Ellipse!
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When Elysa is not tinkering with the latest social media marketing endeavor she is an Emerging Media Consultant with Ellipse Communications, Inc - website and software provider to the multifamily industry.