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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

Your residents are social online. Is your property?

It's no secret that one of the biggest trends in the multifamily industry is connecting to prospects and residents through the Internet. So here are a few bits of information from comScore Media Metrix that you can munch on: Social networking sites, such as MySpace and Facebook, received 121 million visitors during the month of October. To give a little context to that number, that represents over 66 percent of ALL Internet users during that time. Social networking has become mainstream and far beyond the expected 18 to 24 age demographic. So if your prospects and your residents hang out in this space, shouldn't you?
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I think that large multifamily management companies are still fearful of losing control of the message. The issue of scalability seems to be a dominate topic in conversations I've had with industry professionals.

I'm working on a project now to...

I think that large multifamily management companies are still fearful of losing control of the message. The issue of scalability seems to be a dominate topic in conversations I've had with industry professionals.

I'm working on a project now to demonstrate the pro's and con's and explain the immediate need for their presence online. Hopefully I'll be finished within the next week or two and be able to share some of what I've learned with everyone here.

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  Charity Zierten
This comment was minimized by the moderator on the site

*Dominant* Yep, it happened again! Sorry.

  Charity Zierten

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