Your residents are social online. Is your property?
It's no secret that one of the biggest trends in the multifamily industry is connecting to prospects and residents through the Internet. So here are a few bits of information from comScore Media Metrix that you can munch on: Social networking sites, such as MySpace and Facebook, received 121 million visitors during the month of October. To give a little context to that number, that represents over 66 percent of ALL Internet users during that time. Social networking has become mainstream and far beyond the expected 18 to 24 age demographic. So if your prospects and your residents hang out in this space, shouldn't you?