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#WorryNap

Ladies and Gentlemen,

I introduce to you the Worry Nap.

https://becauseisaidiwould.org/worrynap/

Now, I don’t know about you but my mind races as soon as I lay down. Did I do this? Did I schedule that? Did I follow up with Don? You get it…

What dos my brain/body do when this happens? Complete paralysis. I stare at the wall trying to go to sleep while my mind races.

Then, the countdown begins. “If I go to sleep now, ill get 6 hours. (Insert an hour of worrying) Well, If I go to bed now, I’ll get 5 hours.”

I have lists. I have flagged emails. I have CRM.

It still happens.

I’m going to give the Worry Nap a shot!

Shout out to https://becauseisaidiwould.org/ for the content.




 

 

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Top 3 Areas of Eviction Delays

Top 3 Areas of Eviction Delays
As multifamily operators resume evictions post-moratorium, they are seeking a streamlined process that returns operations to normal as quickly as possible. Unfortunately, they are still hampered by the pre-pandemic way of doing things. While eviction filing can be an intricate process, these three basic procedural mistakes cause the most delays:Lack of consistent practicesMost operators have clearly defined policies that state when notices to quit should be sent and delinquent residents should be sent to eviction. How closely those policies are followed is a different story. Best practices suggest serving a three-day notice as early into delinquency as possible, though actual notice dates vary by jurisdiction. Yet, on average, the most consistent operators do not file until the third or fourth week of the month, with many waiting a full month or more to initiate the process.Some companies impose arbitrary grace periods in the hopes that a resident will come with the missing funds. Residents will often claim that they only need a few more days to make full rent payment. But a few extra days turn into weeks. Weeks turn into months. And when delinquency gets to two or three months, it becomes an incentive not to pay. At that point, residents may opt to save their money and move elsewhere. Without strict adherence to optimal  filing timelines, operators risk unnecessary delays in the eviction process, not to mention unrecoverable debt.Errors in the notice to quitEven when operators do file notices to quit  in a timely manner, relatively few execute the......
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Are Your Fair Housing Policies and Procedures Up To Date?

Are Your Fair Housing Policies and Procedures Up To Date?
It’s a new year and the perfect time to review your company’s fair housing policies and procedures. Laws and best practices are constantly changing so you need to be sure that you are up to date and fair housing compliant. In this article, we will review why all property management companies need fair housing policies and procedures, helpful resources that are available, and why ongoing training is so important. Policies and Procedures - Not Just For Large Companies Whether you have five or five thousand properties you need to have a written fair housing policy as well as a reference list of your procedures. Given that we do see a high employee turnover in our industry these become even more of a crucial resource and training tool. Each new employee needs to be familiar and have full access if they are going to be effective in their position. Having these policies and procedures ensure that everyone is consistent in their behavior. Along with that, a regular review to ensure that everything is up to date will provide a strong basis for a defense in the event a fair housing violation is claimed.  Resources To Create/Up Date Your Fair Housing Policies/Procedures Believe it or not, your policies and procedure do not need to be lengthy or complicated. In fact just the opposite. They need to be clear, concise, and easy to understand. A good place to start is with your company’s fair housing attorney. They can help build one specific to your compa......
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3 practices our clients are using to increase their resident retention.

Creating community doesn’t happen overnight. However, with the right intention and strategy, the payoff can be huge in terms of retention and referrals. We’re pretty lucky in that we work with some pretty big names in apartment biz as part of our jobs…which is to help communities create community. So, we’re sharing three best practices the industry top dogs use to create community…and drive retention and referrals. 1) They pay attention to the impact in resident programs.Resident events are the go-to for retention. But it’s not the number of attendees that the top companies track. Rather, the impact the event had on the residents is what will lead to higher retention rates and more referrals. We have seen properties excel with this philosophy by offering residents unique, recurring programs with consistent participants rather than solely one-off events.While everyone loves a taco truck, or a grab and go lunch, how impactful is that for your residents? Will this help them form relationships or experiences that will attach them to the community? Compare that to a murder mystery party, or a Yoga + Journaling workshop. Events that will impact the residents’ life or are so unique that they can’t help but talk about it with their friends and coworkers. This is the factor to pay attention to. If you focus on hosting events  and programs that cultivate resident relationships rather than giving away free food to 100 residents, you are on the right track.2) They outsourceWhether you are outsourcing single events or programs, outsourcing allows communities to offer really......
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Right strategy, right technology are key to ESG success

Right strategy, right technology are key to ESG success
The last couple of years have been a turning point in many ways, particularly when it comes to climate and social inequality, and many organizations are using Environmental, Social and Governance (ESG) to help guide their future. If your organization is currently working on an ESG strategy, you are definitely ahead of the curve. If you are part of a company that has yet to invest in ESG, it is important to realize that it is here to stay. The changing societal views have resulted in governments worldwide beginning to install regulations that make an ESG strategy necessary. Increasingly, earnings calls for an organization cannot focus solely on financial statements and require a look at ESG performance as well. ESG success can only be obtained if a company has the right strategy and technology in place. These are just a few of the issues I covered in a recent discussion with Multi-Housing News. An organization first must look at its portfolio and then decide what type of ESG company it wants to be, such as an ESG-first organization. It will then need to develop a strategy that brings it to that goal. ESG has financial impacts on properties When seeking financing for multifamily housing projects, ESG plays a vital role in the terms a builder can obtain from lenders, and it opens the door to a pool of investors who might otherwise not consider the project. Organizations with projects that are more environmentally friendly have an opportunity for lending earmarked strictly......
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The Anatomy of the 2022 Leasing Pro

  What I look for in top leasing talent.   Most blog posts about the characteristics of the effective leasing professional would start with words like positive attitude, goal oriented, relationship driven, and committed to service. You would add qualities like professional in image and self-motivated; someone who loves people. The usual stuff we have heard forever!   These are all admiral traits and ones we would love to see in all the onsite team. Right? Even the manager! (kidding) Yet as a long-time marketing consultant and contract leasing provider, I can tell you those qualities are NOT the most important. Having supervised and driven hundreds of apartment lease ups, here are the characteristics I look for in my onsite sales pros. Proven Performer - The top leasing people are performers in whatever they have done in the past. I love hiring great salespeople from other industries who have that God-given gift of connecting and persuading. And I’ll take top apartment industry leasers by offering better commissions, incentives, flexibility, and tons of recognition. Appreciation and public acknowledgement are key motivators to top sales people. Hungry & Money Oriented - I look for the person that is eager to perform even if for personal gain. I want someone who is always motivated to get the next lease and is willing to work harder and longer to get that reward. My leasing professionals often work late or meet prospects early to get an opportunity to make a sale. They hustle to make the next deal. Good Lookin’ Individual with Strong, Pleasing Voice - People like to buy from attractive people. Sorry, but tha......
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Three Keys to Unlock The Marketing Plan

Three Keys to Unlock The Marketing Plan
There are three keys to unlock the monthly marketing plan. We need to evaluate and analyze our occupancy. Between the homes that are currently vacant.  Adding the exposure for upcoming renewals.  Then consider the apartments that are on notice;.  We can then determine whether or not we have a sufficient number of interested prospects for these homes. We can then determine what actions will increase or finalize lease offers to maintain and improve occupancy.  Some ideas could include: Open house events Inviting preferred employers, Reviewing guest cards for previous prospects. Product. As we consider apartments that are coming available, we need to evaluate our product. Its important to maintain an appropriate inventory of ready apartments.  Seasonal focal points and accessories in the furnished model will create a fresh appearance.  Several times a year, there are published notes about the the color of the year.  Incorporating this into your model home can always create a talking point. Resident Referral Offer A reminder to current residents that we would love to compensate them for referring friends, families and other acquaintances our way.  If you consider the impact of employers, churches, medical providers and other services our residents contact daily; the impact of general referrals is huge. Preferred Employer Honoring a Preferred Employer Discount creates a local connection to area businesses and employers.  HR and Relocation Services will include information in the Onboarding to inform employees new to the area about possible discounts. Second Key Resident Retention We cannot undervalue the impact of our......
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Building a Better Multifamily Brand From the Ground Up

Building a Better Multifamily Brand From the Ground Up Why is branding so important to business? The term “brand” has evolved over the years, and in today’s highly competitive world, brand simply refers to the way the public perceives your entity.  People have brands, businesses have brands, properties have brands — whether they’re carefully crafted or not. This can be factual perceptions (it’s an apartment building in downtown Chicago) or emotional ones (it’s vibrant, romantic, or trustworthy). When applying this concept to the multifamily market, properties must aim to guide the perception of their brand so it is not determined solely by its audience. In such a dense multifamily market, strategic branding is more important than ever.  When it comes to multifamily properties and development, branding matters before a brick is ever laid. According to Yardi Matrix estimates, 334,000 units are projected to be opened in the U.S. by the end of this year. In 2021, there were nearly three times more apartments under construction than there were in 2011. These figures are a result of the aftermath of the pandemic as well as the housing crisis of 2008. So, how can you ensure your branding meets the demands of the multifamily market? Get Your Entire Team on the Same Page Without cohesion in all aspects of a multifamily development, a brand’s identity can be muddied. Before construction begins, developers and owners have determined the property’s identity, target audience, and ideal brand perception. Since the brand has therefore been established well before developmen......
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Designing Your Building’s Security Plan for 2022

Designing Your Building’s Security Plan for 2022
Ensuring that your building is both secure and safe is essential for its chances of long-term success. Security is often most heavily considered when a building is first being planned. Still, it’s important to revisit your security plans each year to ensure that the technology in place continues to create a safe, low-risk atmosphere. What are you doing to create and update your building’s security plans for 2022? Review the following to ensure that you don’t miss out on any key segments as you finalize your approach to safety in the new year. Review The Four Foundations There are four foundations to all good building design. Using the four foundations as a baseline when reviewing your building plans in 2022 will ensure that you are not missing any primary protection features. Fire Protection Plans Your building needs to be up-to-code and fully protected from fire. Fire protection should include ensuring that the building itself has the right materials in place and that the fire safety system is functioning properly to respond to any fire threats. Health and Safety of Occupants Next, ensure that your building mitigates the risk of injury or illness caused by disruptive or unsafe building design. Preventative measures are essential, and the following should be considered in your design plans: Fall and accident prevention Electrical safety Indoor air quality Environmental Mitigation While you cannot control natural disasters, you can ensure that your building has the necessary hazard protections in place to mitigate any risk of damage caused by torna......
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Give a sheet!

Give a sheet!

Do you give a sheet?

Well I do! Especially with all of the style and design available in affordable and attainable sheet goods. Whether you want a wood or tile, concrete or patterned visual, sheet vinyl has you covered. Literally.

Wood visuals are inspired by the great outdoors. Simple and beautiful. It truly fools the eye. Easy to clean and maintain, comfy underfoot and great for any budget. There’s no way the unit below looks like a vinyl. Oh sheet!!!

It is ideal for sound absorption, easy on the eyes, great for rip tear gouge warranties…what’s not to love! Modern, lofty and cool.

 This design is a fusion of biophilic design and whimsical mosaic spunk. Strong, durable, handsome and quiet (is this a dating application or sheet good?) It sounds too good to be true!


Sheet goods are perfect for any clever value engineering project. It’s a budget saver. Realistic grout lines, on-trend patterns and authentic mosaics make vinyl a great substitute for tile.  So next time you are looking for affordable luxury for your next space, don’t count sheet out. Spec vinyl in your common living areas, lofts, kitchens, baths and laundry areas. Pro tip:  Look for the hardy fiberglass backed sheet for elevated designs, easier install and less headaches. Sheet happens, friends  

 Keep designing on a dime,

Tracy


 

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