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Increase Interest In Your Community

Apartment greetingAs we slide into the last few weeks of the year, it is important that we increase interest in our apartment communities.  We create our own reality, that “no one’ is looking for an apartment right now.  Which may, or may not be true…Sometimes things happen beyond an individuals control, and like or not…there are people who will be looking for apartments in December. For properties located in the East and Midwest, there’s a mindset, that NO ONE wants to move in the winter.  Again, the weather conditions in different parts of the country can make moving a challenge. 12 inches of snow in Michigan, Wisconsin or Minnesota: which can be the scenery from November through April.  The south can have months of blistering hot where no one wants to venture a toe outside much less the hours of physical labor to move a household. But unless we’re able to magically limit all of our lease expirations to the most ideal weather situations (which is of course, all dictated by personal opinion.)  If we have vacant apartment homes we have to figure out a resource to increase interest and bring attention to the community so apartments can be leased. Virtual Tours. The pandemic has forced most industries to create a process to work remotely.  Whether someone either doesn’t want or isn’t able to travel to your community, location is no longer a barrier to providing a tour of your apartment homes, your community or your amenities.  Experiences of remote purchasing are becoming more......
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Keeping Your Communication Fair Housing Compliant

Keeping Your Communication Fair Housing Compliant
Answering questions and communicating with prospects and residents is part of the job. But what we say or write can either be fair housing compliant or leave us open to a fair housing complaint.   Communication Comes in Different Forms Today, communication comes in so many different shapes and sizes. Beyond in-person or telephone calls, we now field emails, social media messages, and website messenger services or chatbots.   Regardless of the forms of communication your company uses, you need to ensure that all staff have adequate fair housing training when replying to questions. How an employee answers can cause the prospect to have unrealistic expectations of your community, or worse yet, any contradictions in information may be assumed to be a result of housing discrimination. Common Questions Received in a Leasing Office The list of questions below by no means covers all of the questions you will face. However, it does give you an idea of how a query can quickly turn into a fair housing compliance issue. How would you answer the following questions? Do you have any three-bedroom apartments? What are your screening criteria? What kind of people live in your community? Are there a lot of kids in your community? My friend from church lives here. Are you a Christian community? I have an emotional support animal. Do you have a no pets policy? Is your community safe? Let’s review a few different scenarios. Apartment Availability One of the most common issues occurs when a prospect calls a......
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Multifamily Insiders 12 Days of Christmas


We’ve been surprising the Multifamily Insiders’ community all week with gifts during our 12 Days of Christmas program.  Today, we’re sharing the winner of the latest drawing here with you.  Our special guests, Christmas Carol and Jingles, have been working hard to pick out cute unique surprises to spread some holiday cheer.  Make sure you’re a part of the community by being active on MultifamilyInsiders.com, Multifamily ShareSpace, and the Multifamily Insiders’ LinkedIn Group to be eligible to win! We still have 5 more drawings to go and tomorrow we’ll announce the next winner live in the Multifamily ShareSpace.

Check out the video below to see who won today!

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And Just Like That...You Have to Deal with a 'Big' Reputation Management Problem

Spoilers ahead! Stop reading if you don't want to know what happens in the first episode of And Just Like That..

Hold on to your Manolos, everyone. The much-anticipated Sex and the City reboot And Just Like That... premiered last week. Before the first two episodes aired, it seemed like almost everyone was abuzz: How would they address Samantha not being there since Kim Cattrall refused to do the show?

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Every Job Description Includes Marketing

Every Job Description Includes Marketing
An important criteria in the hiring process for any apartment community is emphasizing how each and every member of the team is involved in marketing for the community.  Every job description includes marketing and customer service responsibilities. Marketing is not a department, states Jason Fried in his book Rework.  It’s described in a post by Vincent Huberta, ”Marketing is something everyone in your company is doing 24/7/365.“ An important criteria for maintenance interview is the responsibility of customer service.  This new team member will represent the community.  Maintenance, housekeeping and the landscaping crew are our ambassadors.  They are the daily exposure of the apartment community and the management company.  In fact, maintenance has the opportunity for a higher volume of contact with our residents than the leasing team.. Allowing technical skills to drive a hiring decision when the personality, and customer service attitude isn’t there, can become a detriment in the long run.  In fact, we can teach and train skills, but you can’t teach friendly.  Technical skills are great but the failure to include a smile and a friendly greeting will have a stronger impact than a delay in waiting for service. Appearance The importance of personal appearance is also part of the package.  Clean uniforms, clean shoes or shoe covers when entering a home indicate respect for the residents home. During weekly team meetings review feedback on resident comments.  These could be collected during servica call backs or move in/service request comment cards.   Sharing the responses will add to the under......
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Building Contingencies to Get a Sustainable Supply Chain for Your HVAC Business

5 MIN. READ Across the United States, businesses' supply chains are stretched thin and are experiencing isolated disruptions. The worry is that these disruptions are becoming more frequent and widespread. This is especially true with HVAC commercial technicians, who need to build contingencies into their plans in order to create a sustainable supply chain to protect their business and customer base. COVID-19 spawned a three-headed monster Labor shortages The United States lost approximately 10% of its workforce in 2020, and while the employment rate was recovering as of September 2021, it still was below the pre-COVID levels. Increasing levels of technology in manufacturing caused a labor shortage before COVID, but the pandemic made it worse. In particular, the production of microchips, crucial to HVAC controls, declined drastically. Globally, employment shrank by the equivalent of over 255 million jobs. The impact was felt heavily in China, a key producer of equipment and supplies used in the HVAC business. Overall, industrial production still lags behind demand. Commodity price inflation A surprisingly rapid economic recovery coupled with shortages due to decreased production caused copper, steel and plastics to surge by 100-300% depending on the commodity. Since the materials are heavily used in HVAC equipment like compressors, air handlers, copper tubing, and other parts and supplies, the surges translated into higher prices and shortages for those items. The shortages are expected to continue in the mid-to-long term. Transportation breakdowns The shipping industry, which moves the vast majority of the world's goods, contracted in the aggregate......
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Revisit Your Technology Architecture

Digital transformation has been a buzzword since the mid-2000s. It was primarily lip service and a concept that was included in future roadmaps but not next year's budgets. The pandemic rocked the world and changed everything. There is now no such thing as "business as usual." What is real estate management digital transformation? Leveraging technology, it is putting residents at the center of the universe and defined by specific business outcomes. It is capturing new revenue streams and markets. It is using technologies that differentiate the way products and services are delivered and supported. It is delivering digital operational infrastructure services such as analytics, reporting, and mobility, to enable agility and foster innovation across the organization. Many companies are taking a hard look at where they now stand, how they got there, and where they want to focus next. As part of this introspection, executives are realizing technology truly is crucial and imperative for their business success. There are three reasons to revisit your current technology architecture to become more agile, to use technology strategically, and to achieve a more flexible cost structure. 1. Agility Wins What became clear to many executives is most successful companies had adopted digitalization prior to 2020. First-moving companies saw the value of implementing modern technology that can "move with the business." As a result, they coped better with the pandemic challenges than those that didn't. Leaders in other industries were flexible and able to acknowledge and accept reality as it was. They quickly adapted to address......
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Top 5 Value Add ROI Projects in Multifamily Real Estate


We dive deep into the Top 5 exterior value add projects in multifamily real estate that have the greatest return on investment. You don’t have to do interior renovations, except make the units really clean, if you’ve done great exterior upgrades. You’ll never have a shot at leasing to that tenant if they don’t love the outside while driving by. We brought in the creative value add master himself, Jason Schaller, to give us his Top 5 value add ROI projects in multifamily real estate. If you’re an investor in the central and north Florida markets and you don’t know Jason, you sure as heck should. Jason Schaller is the Founder and Principal of The Schaller Group, a design, construction, and creative agency. He is also a partner with Peacock Capital, a multifamily investment company that has purchased and operates 33 apartment communities totaling 1,300 apartments in just the last 5 years with 500+ additional apartments under contract and 5 development sites in the early stages of development. I’ve had the pleasure of brokering a number of those deals with Jason and his partners. Prior to forming The Schaller Group, Jason was Vice President and Managing Director at McKinley, Inc., a $4.6 Billion Dollar real estate company based in Ann Arbor, Michigan where he worked for over 18 years. He was responsible for leading property management operations, sales, marketing, branding, due diligence, acquisitions, design, construction, and redevelopment throughout McKinley's National Real Estate Platform. He was directly responsible for the operations of a 12,000+ Uni......
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2021 Rewind - Creating Empowered Teams for the Future of Multifamily

2021 Rewind - Creating Empowered Teams for the Future of Multifamily

Training is so much more than onboarding and the basics of property management.  Effective training empowers our team members to grow and thrive, pushing the boundaries for what we can achieve in multifamily.  It not only builds their skill sets, but inspires them to passionately approach their job as a career.  In that way, training isn’t just about learning how to cross their t’s and dot their i’s.  It’s about building a culture of constant improvement and a love for learning. 

For those who have joined us this year on our Webinar Wednesday adventure, we thank you and hope you have enjoyed your time with us, as much as we have enjoyed our time with you.  For those who haven’t yet joined us, we hope to see you soon!  Here is a glimpse of this year’s journey:

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Add A Newsletter To The Communication Toolbox

Add A Newsletter To The Communication Toolbox
We communicate with our residents through a number of platforms.  Add a newsletter to your communication toolbox, this is an underestimated, easily accessible resource.  A community newsletter is a great way to communicate with your residents. However, in the busy life for a management team, the idea of a newsletter is yet another task in the unpredictable days that never seem to allow the time necessary for a task that doesn’t rate as urgent or important. Underestimating the value of a community newsletter could actually cause your team to waste time.  And time is the one resource that’s limited and irreplaceable. On a regular basis there are announcements that we need to communicate to our residents. Pest control schedule. Social event reminders Maintenance Schedules and Reminders While it seems there isn’t justifiable time to dedicate to a newsletter.   It actually saves time.  We can eliminate multiple individual notices that we have to publish or distribute, during the course of each week. The newsletter can be a single point of all announcements. Here are some tips that make a newsletter an effective communication tool First.  Keep it Simple. We overthink most ideas. We believe a newsletter must be six or eight pages filled with recipes, photostock and advertisements.  Start out, with a simple Word document.  We’re providing one or two announcements.  That’s it. Graphics are nice but not required.  Punctuation and grammar checks are a must.  Review the upcoming schedule for the community, what items need to be communicated to your residents?......
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