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Top 5 Reasons Real Estate Investors Hire Real Estate Agents


Don't let the boring title of this video fool you. There are 5 main reasons the most elite multifamily investors in the world hire a real estate agent to sell their assets and you're not gonna want to miss # 5 on the list.

As an overall answer to the question "Why hire a real estate agent to sell your assets," they make you more money. That's a fact. Read on. Yes, real estate investors could just get an appraisal done and stick the listing on LoopNet, Crexi, apartmentbuildings.com, or Ten-X. And yes it will probably sell.

A real estate investor could even get a bunch of real estate agent BOVs (Broker Opinion of Value) to ensure they list their own property for the right price, not hire any real estate agent, and sell themselves. But make no mistake only real estate agents can create an environment that earns a seller the most the market will pay.

Here's reason #1:  No investor can ever create the vast database a real estate agent can because it isn’t natural for real estate investors to call dozens of other real estate investors a week and build rapport. An investor’s database of buyers will pale in comparison to a real estate agent's. The more real estate investors known the greater the chance of bringing a higher offer.

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Putting our money where our mouth is – The 4 Star Challenge ⭐⭐⭐⭐

Putting our money where our mouth is – The 4 Star Challenge ⭐⭐⭐⭐

There are two critical keys to effective training: 1) Great content, and 2) High engagement. If either of these pieces are missing, then team members simply won’t embrace their training. Unfortunately, many people have been burned by boring training that causes pushback from the on-site teams, so we have decided to be BOLD! We are putting our money where our mouth is and guaranteeing that if your teams don’t rate our series at least 4 out of 5 stars over the course of one quarter, we will refund you every penny!

We bring in the top speakers in multifamily, not just from a content perspective, but who are also dynamic and motivating! And now, you don’t have to take our word for it. If we don’t meet your team’s expectations for quality training, then that first quarter is FREE!*  Take a look at the schedule and consider this: If your teams are guaranteed to LOVE this series, or it’s free, will it benefit your company to bring in the top trainers, speakers, and mentors in multifamily?

See the full Webinar Wednesdays Lineup HERE. Then, contact us to get more information on how the program works! 

We can't wait to see you!


Click here to see the terms and conditions of this program.

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How to Use Video in the Hiring Process to Build an Irreplaceable Team

Video interviewing is a recent component that’s been added across industries’ hiring processes to evaluate the candidates – professionally and personally. And, it’s saving hiring managers time! 56% of recruiters say lengthy hiring practices hold managers back from filling positions. But, let’s step back for a second and define “video interviewing” as it comes in many shapes and forms. For the interviewee, video interviewing is the process of virtually interviewing for an open job position. For the interviewer, it’s the process of virtually interviewing a candidate for a job opening or posting videos on ILS and social sites for a job opening. This can be done through live or pre-recorded two-way or one-way video conferencing. Compared with just 2 years ago, 87% more people are choosing to use video conferencing! Here’s how multifamily can enhance their hiring process to keep and retain an irreplaceable and successful team with video. What’s Lost in Traditional Communication Efforts The thing with video is you get to see the dialogue and digital experience in real-time, whereas with traditional communication efforts (i.e., email, texting, and phone calls) a few things can get lost in translation, such as: Facial expressions Personality Authenticity Tone Enthusiasm Benefits of Video Interviewing Video interviewing gives hiring managers an opportunity to build deeper connections with candidates more than a resume ever could. Resumes are important, but it’s also crucial to add a step in your hiring process where you get to know the other person beyond his/her resume. What do they do outside of work? What......
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From Browser to Resident: Attracting Multifamily Property Tenants on Social Media

It’s safe to say the tenants you’re targeting have scrolled through social media channels as they woke up this morning, then again at lunch time, traffic stops, drive-thru lines, and more. They’ll continue to shift their attention back to social platforms while taking a break from work, standing in line at the grocery store, watching the news, or brushing their teeth as they prepare for bedtime. For multifamily property managers, social media channels present a can’t-miss opportunity to attract and sway your ideal tenants — if you get the tone and content mix right.   Below you’ll find six ways to make prospects feel seen, educated, inspired or entertained by your social media presence. Mix and match them often to see engagement rise.   1. Humanize your property   You may have heard the adage that people prefer to do business with people, not faceless corporations. When marketing your property, putting a human face and personality on your brick and mortar is an instant rapport builder that helps you stand out from competing properties.   Balance sterile snapshots of empty kitchens or pristine landscapes with warm faces and personal stories, featuring residents, local staff, and more.   A few ideas: Featuring a pet of the month. Resident stories or testimonials, conveying their experiences in their own words. Staff spotlight including personal quirks that make them relatable to readers (e.g., hobbies, favorite spots in the neighborhood, favorite part of their job). Light-hearted content borrowed with permission from tenants (e.g., TikToks, videos or photos shot......
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Why Single-Family Markets Matter to Multifamily

Why Single-Family Markets Matter to Multifamily
The multifamily and single-family rental industries have their share of differences, from disparity in scale to NOI growth and market presence. But some considerable overlap exists between the two asset classes in terms of investment opportunities.  An increasing number of multifamily owners and operators are looking to expand in build-to-rent single-family housing because the single-family asset class is on track to outperform other real estate sectors over the next decade. Suburban Sun Belt markets, specifically, present the most overlap -- and competition -- between multifamily and single family. While operations and expenses vary between the two asset classes, drivers of demand and rent growth are very similar:  Similar rent growth driversData from Markerr found the key rent growth indicators for both asset classes are job, income and population growth. Considering multifamily and single family share the same rent drivers and demand indicators, leveraging alternative, granular data with real-time updates is immensely valuable to both asset classes as the investment space gets more competitive. Looking at unique, granular data can identify attractive opportunities at the market and submarket levels that may not be apparent to investors, owners and operators relying on traditional data.  Overlap in resident profiles Suburban Sun Belt markets have been outperforming all other markets in terms of revenue growth, and single-family rentals in these markets pose the biggest competition to multifamily communities, according to a single-family investment report from Markerr. A recent report on single-family markets note that exurban and suburban areas have massively outperformed all other geographic densities since......
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It's Spooky SZN!: 7 Reasons Property Managers Benefit by Celebrating Halloween

It's October, which means it's officially SPOOKY SZN, people! (That's the cool thing to call the time before Halloween. Am I right, fellow kids?) 

Are you going to do something in your community to celebrate Halloween this year? 

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How Elite Multifamily Real Estate Investors Make Decisions


When you adopt the "Hell Yes or Hell No" decision-making process like elite multifamily real estate investors do, you'll be amazed at what you can accomplish in your business.  Every year that goes by the number of distractions for real estate investors grows. Those distractions are costing most investors millions of dollars in lost opportunities. In this video, I give you an inside look at how elite investors transact more deals per year than everyone else. Elite investors are highly focused and say “no” a lot. They say no to anything that doesn’t have a 90% likelihood to help them procure more deals. Mediocre investors are highly distracted. They are members of lots of clubs, board members on multiple philanthropic type organizations, presidents of associations that don’t contribute to doing more deals, they allow numerous meetings during the week with people that don’t contribute toward procuring more deals, someone convinces them to look at a shopping center, a new business to buy, etc. Those things are fine if they TRULY bring joy to your life. The elite set up their personal lives to be as distraction free as possible during the workweek so they can be as productive as possible. In every decision they make throughout the day they are asking themselves “does this help me procure more deals?" And if the answer isn’t “hell yes,” meaning 90% certainty, then they aren’t doing it. Here is the most dangerous thing I see among successful individuals. The more success you gain, the more others notice ......
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Are You Paying Too Much for Your Website?

I’m going to let you in on a little secret.    Yes, a multifamily website can be expensive, but you don't always need to break the bank to have a beautiful and responsive web design.   Since a website is a service rather than a product, it can be difficult to put a price on it. What is the price you are willing to pay for something that will help you attract new leads, retain current residents, and ultimately add to your bottom line?    Priceless, right? But no one really wants to give their first-born child just to have a great website.   Also, just because something has a high price tag doesn’t mean that it’s better either. Does a name brand watch tell time better than a $10 one from Wal-Mart? While one may look nicer than the other (and will not turn your wrist green), it still functions the same as the other.   Of course, I am not saying you need to only buy off-brand products or that you can find a Rolex watch for $10. What I am saying is that you need to do your research when looking for a web design firm or developer to work with, because some companies will promise you the world (but will turn your wrist green) while others promise too little and charge too much.   Here are some of the questions you need to ask yourself when researching a new web design for your property:   Is the site ......
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Tips to Plan Your Property's Content Marketing Campaign

When it comes to your content marketing campaign, the strategy seems straightforward enough. The implementation? Not so much.  Everyone knows the first steps — develop your buyer personas, identify industry pain points, know what your remarkables are, then develop content. But content development isn’t, or certainly shouldn’t be writing blogs and other content at random. Instead, content should be planned carefully and with great intent.  Knowing where to start with your content planning can be difficult. Thankfully, my team and I have a methodology that we hope you’ll find useful. Planning Your Content Marketing Campaign Everybody plans content differently. For my team, we start by identifying our focus for the quarter. Is there an industry the client wants to focus on? Is there a topic that we can touch on effectively to reach our target customers? These questions dictate our focus, buyer persona, and pain point.  From there, we identify both the keywords someone might use to search for information at each stage of the buyer’s journey, and also what campaign offers would resonate best. Remember your personas when planning content. While this seems simple enough, this is probably one of the longest points in the process. This section is your foundation, and if your keywords are not accurate, or your content doesn’t speak to the persona, your content marketing campaign won’t be successful. That’s certainly a lot of pressure, but there are ways to find security in your campaign plan — namely, user testing. User Testing and Developing SMART Goals It can be easy to......
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5 Steps to Improve Parking in Your Apartment Community 

5 Steps to Improve Parking in Your Apartment Community 
Remember the summer of 2020? When the pandemic was at its peak (or so we thought) and we were desperate for face-to-face quality time with our loved ones? Although social distancing was encouraged, our communities noticed an increase in apartment guest parking. In fact, unauthorized guest parking has been on the rise since the pandemic began.    Maybe a couple decided to move in together, or a university-aged student crashed with mom and dad. Perhaps a renter was subletting or allowing a friend to sleep on their couch. Let’s not forget the possibility that people may have been illegally crashing in empty apartments.   While discussing parking problems, Strong Towns reminds us of the basic fact that parking is complicated. And according to the National Apartment Association, decreasing ratios mean fewer spaces available for residents, more unauthorized guests within our apartment communities, plus additional parking management for staff.    All of these evolving trends have produced both positive and negative byproducts:  Security. You don’t know who is in your community, and where they are staying. Crime. A greater number of unauthorized guests on your property is related to an increase in crime. Revenue. Unauthorized guests may be a source of lost revenue. Abuse. A lack of a solid parking policy encourages further parking abuse.   But here’s the reality: managing your apartment parking is inconvenient and time consuming for your onsite staff team. If you’re ready to track your parking offenders and prevent future unregistered guests, it’s time to revamp your apartment......
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