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Pet-Friendly Apartment Marketing Ideas

The American Pet Products Association's 2017-2018 National Pet Owners Survey found that 68% of U.S. households own a pet. Last year, RentPath revealed research claiming that 66% of renters are pet owners. In an effort to cater to this growing renter base, many communities have adopted pet-friendly pet policies. Most of these policies allow renters to have up to two pets and they require additional pet rent and a pet deposit.  While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some pet-friendly apartment marketing ideas your community can use to get the attention of pet owners. Search Engine Marketing We know that there is a demand for pet-friendly apartments, but are renters actually searching for apartments this way in Google? Emphatically, the answer is yes. Over the last five years searches for “pet-friendly apartments near me” has grown significantly in popularity. This Google Trends report nicely illustrates this growth.   The popularity for this search term was the highest among the following regions.   Popularity for pet-friendly apartment searches was the greatest among metros in the Midwest, New England and Los Angeles. If you happen to be marketing a community in one of these areas, this is a rental segment you don’t want to miss out on! How can communities capitalize on the rising demand for pet-fr......
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Pros and Cons of Leasing a Fully Furnished Flat

Property owners usually face a dilemma – to lease a fully furnished suite or an unfurnished one? Which one is better? There’s no easy answer here. We’ve found that it’s best to consider the merits of one of the two – the fully furnished one. It’s always best to decide whether something is good or not by making a list of its good and bad sides. We will give you all the pros and cons of leasing a fully furnished residence, so you can get a clearer picture and decide if that’s the way you should go. The Price Some might think that the price is a negative for fully furnished apartments – as it’s expensive to equip an entire rental for your tenants. However, they are not looking at the bigger picture: fully furnished rooms will yield a higher rent making it a better long-term investment. Naturally, the price will differ from city to city, but the overall picture is clear – fully furnished always bring higher rent. Changing Tenants More Often Furnished units are usually rented by people who are only looking to stay somewhere temporarily. It usually means that your tenant turnover will be high. However, this is not necessarily the case. Some people are looking for long-term furnished rentals. Although, changing your tenants often is good for some landlords, as they get the chance to make upgrades to modify the price before getting a new tenant. Higher Deposits It depends on the state, but based on whether or not an apartment......
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Marketing $$ for Multifamily Properties. Have you considered this?

picHave you considered that to technology providers, your property residents represent a valuable business resource? Within the walls of your properties live an audience of potential phone, TV, Internet and wireless subscribers. Your base of residents is an asset in more ways than you may have thought. Beyond the traditional revenue opportunities in a typical multifamily property are treasures that many owners/operators flatly miss. The fact is that there are ways of increasing a property's NOI by $2-5/mo per unit without spending a dime. Selling exclusive rights to market services to your residents, can help get you there in a hurry. Typically, multifamily property residents have the freedom to shop and contract for the TV, Internet and phone services of their choosing. Providers like AT&T, DirecTV, Cox Cable, Comcast and others offer a wide variety of service packages to select from. Sadly, in most cases the residents pay a premium price for said services and the properties gain little to nothing in the process. Let’s look at a different process that could deliver greater value to your residents and an opportunity for increased NOI for your properties. Better value pricing for your residents .. Like I noted above, technology providers want to gain the easiest path to market their services to your residents. These providers will offer exceptionally discounted pricing to your residents in return for ‘exclusive marketing rights’. Don’t worry, these marketing rights don’t prevent your residents from selecting competitive provider offerings. These ‘rights’ simply give the provider the ability of prom......
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Spotlight Interview: Chad Greiwe of Gene B. Glick Company

ChadGrieweTwitter (1)Chad Greiwe is what you could call a jack of all trades. He’s the executive vice president of operations at the Gene B. Glick Company, one of the largest privately held real estate ownership, development and management firms in the country, with more than 20,000 units in 13 states. At Glick, Greiwe is responsible for strategic planning and oversight of the company’s operations vision. The Indiana native’s responsibilities in this role include the oversight of property management, maintenance, information technology, purchasing, training, financial and regulatory compliance, and marketing outreach. Before his time at Glick, Greiwe served as an advisor to the company while working with Katz, Sapper & Miller, where he specialized in serving clients in the real estate industry. Greiwe is a licensed real estate broker, a CPA and a member of both the Indiana Society of Certified Public Accountants and the American Institute of Certified Public Accountants. He is also an active board member at the Indiana Apartment Association and Connect2Help 211.  Like we said, he’s a jack of all trades.   Outside of work, Greiwe enjoys spending time with his family of five and is an avid fan of Hoosier basketball and Irish football.  Your background is in accounting. How do you think your accounting experience helped prepare you for the multifamily industry?  The fact that I started my career at the second largest firm in Indianapolis – based on the number of team members – has really helped me. During my years at Katz, Sapper & Miller, I was exposed to different business owners and their interests on a daily basis. I was fortunate ......
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Catch The Eye of Prospects Using Authentic Video

  Getting a promotional video in front of a broad audience has never been easier. The rise of YouTube, Vimeo, ILSs and the whole galaxy of social media channels has dramatically democratized video from the days of only national and regional TV buys. Now, every brand has the opportunity to tell its story.   But that’s where the challenge lies. With vast distribution options and opportunities, we are simply awash in content, making it difficult for a community promotional video to stand out to prospects.   This environment forces the modern marketer to blend marketing fundamentals with a more modern approach. Videos need to be unapologetic about committing to three core principles: be short, keep production flexible, and remain authentic.   How We Got Here Before diving into best practices, it’s interesting to review what a dramatic transformation we've seen in video distribution over the years. This can be illustrated in large part by the explosive growth of YouTube. In 2007 – a mere two years after its launch – YouTube was already consuming as much bandwidth as the entire internet in 2000, the Telegraph notes. The site is currently the second-most visited website of all, behind Google, according to Alexa.   Today, YouTube says, more than "1.9 billion logged-in users visit [the site] each month, and every day people watch over a billion hours of video and generate billions of views." And Cisco projects that video overall will account for more than 80 percent of all internet traffic by 2020. &n......
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Should You Consider Real Estate Investment Trusts?

Pulling the trigger on your first real estate investment is daunting and not everyone has the risk appetite to go it alone.  If you want to start investing but don’t want to take a leap of faith, you may want to consider a Real Estate Investment Trust (REIT). A REIT is an investment vehicle that can invest in any real estate class and they’re operated by experienced executives. The benefit of investing in a REIT is that you do receive some of the benefits of real estate ownership/investing, but you have seasoned professionals managing the properties.  Since you’re really buying stock in the company, your investment is spread out over a portfolio of properties along with other investors, which helps to mitigate risk. REITs are required to pay out substantially all (90%) of their taxable income and most pay above-average dividends, so consult your CPA to see if this may affect your tax position. Of the 172 publicly traded REITs listed on the major U.S. exchanges with market capitalizations greater than $500 million, 94% have higher dividend yields than the average S&P 500 company. REITs are excellent stocks to add to any long-term investment portfolio. Not only are REITs income generators, but as property values rise they have the potential to produce some impressive returns over time. Similar to when you look for your own properties, you need to look into the assets that the REIT has that have an interest in buying. Due to the strong dividend income REITs provide, they ......
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Instagram Do's and Don't for Multifamily

Introduction Instagram has been great for keeping up-to-date with friends and your favorite celebrities (we are talking to you @shawnmendes), but it is rapidly evolving into a marketing platform for your property. Instagram makes it easy to stay top-of-mind, showcase your brand and opens a direct line of communication between you and your target audience. Lately, we have noticed a few Instagram faux pas that could be turning your followers off. We have reviewed 100’s of property management company profiles to bring you a list of the top 10 Do’s and Don’ts on Instagram.   Instagram Don'ts 1. Ignore sizing recommendations Instagram is a visual platform, so it is vital that you follow the sizing recommendations, or else your posts will appear grainy and/or won’t fit in the frame properly like the image above. We recommend using 1080×1080 pixels for regular posts and 1080×1920 pixels for stories.   2. Poor subject choices We love chili as much as the next guy, but sadly it is not a very aesthetically pleasing food, especially served in a Styrofoam bowl. When making your decisions on what to post, it is important to consider how it will look. Instead of posting a picture of the chili itself, you could opt for a picture featuring your staff holding the bowl (think: girl holding a coffee cup). Another alternative could be to post a picture of the buffet table with the crock pot lid on and mentioning the chili in the comment. This way, you can get the point......
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Creating a Great Leasing Experience for Prospects

Creating a Great Leasing Experience for Prospects
It's a scene that regularly plays out at apartment communities across the country. A prospect who's excited about seeing a property walks into a leasing office and … it goes all downhill from there. The leasing agents fail to stand up and greet the customer. The prospect is forced to sit at an agent's desk while the agent robotically gathers information. The community tour feels perfunctory, and the follow-up, if completed, is done through impersonal automation.   The prospect visit has got to change. While talked about, it’s still an afterthought for too many communities. Expectations are shaped by experiences, and prospects often are receiving a more inviting experience at their local bank - look at Capital One Cafes, for example - than when looking for their new home. Every prospect that walks through your doors should be treated to a warm, authentic and engaging experience. How a community visit goes can literally make all the difference in whether a prospect decides to lease or not. Ready to commit to creating a great onsite experience for your prospects? Follow the five recommendations below. Have ample and accurate signage. A prospect's arrival experience begins before they set foot in the leasing office. Make sure your community has set out clear and sufficient signage to easily guide prospects onto your property and into the leasing office. A visitor should never have any doubt about where to park and where to go. Be ready to welcome visitors. Leasing agents should be positioned within a line of ......
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5 Record-Breaking 2018 Holiday Package Delivery Statistics

This year, shoppers smashed previous records for Black Friday and Cyber Monday spending, with over $7.9 billion spent online. As a result, multifamily properties have been bracing for the millions of package deliveries following in their wake. The dust has finally settled from Black Friday. Here's a snapshot of package delivery statistics from thousands of multifamily communities across the United States. These stats shed light on the aftermath of “the largest online shopping day in US history”, and paint a picture of the unique package management challenges apartment communities face every December.    1. In one week, package delivery increased by 68%. With over 39% of holiday shoppers planning to do their shopping equally in-store and online, it’s no surprise that package volume surged in the week following Black Friday and Cyber Monday. This year, the amount of packages shipped and delivered increased by 68%, compared to the week before Black Friday. This huge jump follows the surge experienced in 2017, when package volume increased by 80% pre-Black Friday to post-Black Friday.  We could be witnessing the emergence of a new status quo: the week following Black Friday, prepare for package delivery volume to nearly double. This knowledge can help property managers better prepare for the operational challenges in store.   2. Properties saw 5% more packages than in 2017. On an individual level, shoppers ordered more packages this year than the 2017 Black Friday weekend—but not that many more. True, the week following Black Friday 2018 saw more packages per day deliver......
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$43.5 Million NIBCO PEX Class Action Settlement Announced

$43.5 Million NIBCO PEX Class Action Settlement Announced

It appears as though allegedly defective plumbing products have hit the market again. On October 26th, 2018, the NIBCO PEX Settlement Administrator and Plaintiffs’ law firms announced a class action settlement involving allegedly defective PEX tubing, fittings, and clamps. Per the settlement website: “You may be entitled to benefits from a class action settlement if: (a) you have owned or occupied at any time since January 1, 2005, a residential or commercial structure in the United States that contains or contained NIBCO’s Pex Tubing, Fittings or Clamps and have unreimbursed costs or damages resulting from water leaking from one of these products, or (b) you have repaired or paid to repair damage resulting from water leaking from one of these products in one of these structures.”

This is yet another setback for product manufacturers and represents a continuing set of challenges for the industry. Back in the late 90’s, certain PEX piping systems used yellow brass fittings which, under certain circumstances, dezincified and failed prematurely resulting in a series of class action lawsuits and settlements. Before that, in 1995, a one-billion-dollar class action settlement resulted in tens of thousands of homes being repiped but left tens of thousands more unprotected after they failed to replace their pipes during the qualifying settlement period.

For more information on the latest NIBCO settlement, please visit: http://www.pexsystemsettlement.com

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