Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Why Virtual Tours Should Be Part of Your In-Person Leasing Strategy

You likely have your in-person touring strategy and your virtual touring strategy. However, have you considered how virtual tours can help with your in-person strategy? Today’s prospective residents are looking for a community to give them the best possible leasing experience. For some, that means a 100% in-person leasing experience. For others, 100% virtual is the way to go. Or, it may mean a combination of the two. From the first tour and even signing the lease – the entire leasing process can be done virtually or in person. But, some prospects need a hybrid leasing approach. Leasing teams should be prepared to provide leasing options that tailor to prospective residents’ preferences. They need to be equipped to provide in-person tours, virtual tours, and a combination of both. So, that is where virtual leasing software comes into play if it’s not already in use. I’ll explain. Before a Prospect Visits Your Community Before a prospect even sets foot on your property, you can use virtual tours to help set them up for success and save yourself some time. In many cases, prospective residents have only seen 360 or 3D virtual tours of your community before coming in for an in-person tour. Don’t get me wrong; these tours certainly have their place at the top of the leasing funnel. Marketing tools like 3D model home tours are great for sparking a prospect’s interest. But, if you want to accelerate the lead-to-lease process, you may want to take things a step further. Before you have a pr......
Continue reading
853 Hits
1 Comment

Is what you are saying hurting sales and leasing?


After listening to thousands of sales pitches, I can't tell you how many times I lost interest because of what the sales rep said. As an executive I feel bad because I know that the rep is doing what they have been taught to sell their product or service.

I think that too often the sales presentation and marketing slicks are created from the company perspective and not the audience.
So ask yourself, is what you are saying hurting your sales?

Join me to learn how you can immediately improve your sales. 

Continue reading
749 Hits
1 Comment

8 Ways to Celebrate Pride Month at Your Community

Happy Pride Month, everyone! 

Now is a great time to celebrate the LGBTQ+ community—which could include some of your residents and employees. 

Here are some ways to celebrate Pride at your apartment community.

Continue reading
614 Hits
0 Comments

4 Steps To Take Now To Prepare For a Crisis: How The Tech You Already Have Can Help Your Emergency Preparedness Plan

You never know when a crisis will hit and how severely it will affect day-to-day operations or your residents. You do know that today is as good a day as ever to strategize and start planning your response. We’ve all gone through crises and challenging situations that really beat us down and made us feel like we’re not producing or performing the way that we need to. This is the same for your frontline teams too. Not only can an emergency impact your team's ability to keep residents safe, a crisis of any size also can have an impact on your bottom line.  I worked onsite and in a corporate office for a regional property manager for five years. During that time I gained a wealth of knowledge on how to deal with such hardship moments. I worked through Hurricane Harvey managing onsite teams and ensuring resident safety. I helped keep teams and communities on track during many localized crises, and I helped educate and train clients during COVID-19 on how they could (and can) maintain business continuity and touchless operations. Going through situations like that really forces you to take a step back and figure out what can be done. What can we control in the uncontrollable? What can we learn for the next situation?  4 steps to preparedness  What has helped me and my teams through all the unforeseen events and natural disasters is a 4-step process that helps make sure your frontlines are meeting customer needs while keeping saf......
Continue reading
972 Hits
2 Comments

Post-Pandemic's New Office Culture for an Apt Company Near You

Post-Pandemic's New Office Culture for an Apt Company Near You
These one-liners caught my eye about the return to the post-pandemic office setting, provided by WSJ’s Chris Mims’ reporting. How many might apply to your apartment company’s headquarters? Don’t say you haven’t been warned. Another meeting?? … #>&*%^! Pre-pandemic, people hated meetings in person. Then they hated Zoom calls during lockdown. Meetings between people who are both in person and remote represent a third kind of drag. When Speaking Means More If you have a meeting and there are five remote workers dialing in and as many who are present, it means a two-class system, where what’s said in the room matters more. That’s Not My Stuff When checking into a flexible workspace in the morning, employees might not realize that the space wasn’t just filled by different workers the day before, but by people from a totally different company. This will be called “work as a service,” which means they only pay for the desks and offices they use on a given day. Reserving the right to reserve the right Disputes over who gets what part of the office on what day will have to be resolved, and leaders will have to make sure employees don’t game the system—by, for example, reserving office space then not using it. About those QR codes A 30-year-old technology, the lowly QR code is suddenly everywhere, and seeing broad adoption in the wake of the pandemic. My EV is a scooter.Health and safety and all: Wait until you see how many employees begin commuting on a shared electric scoo......
Continue reading
793 Hits
0 Comments

An Ounce of Prevention: How Smart Home Technology Can Mitigate Disaster

An Ounce of Prevention: How Smart Home Technology Can Mitigate Disaster
If hindsight is 20/20, what value should be placed on the ability to peer into the future? What if an apartment community had the ability to prevent minor property issues from becoming costly disasters? How much money could be saved if a plumbing leak could be detected before it burst and caused extensive, not to mention expensive, flooding? That foresight, coupled with the capability to pre-emptively address future problems, would be invaluable. Fortunately, it’s also a reality. Smart home technology allows operators to identify problem areas before they develop into larger issues and pinpoint potential points of failure prior to catastrophic damage. This predictive technology is changing the way property management companies maintain their properties and rendering the traditional reactionary approach to maintenance obsolete.  Leak Sensors are the First Line of Defense Water damage is among the most common and costly issues that multifamily operators face. While minor leaks are typically easy fixes, major plumbing issues like main line breaks and drainage clogs can quickly translate into significant and time-consuming repair projects. Even relatively contained flooding has the potential to impact electrical systems, flooring and drywall, and requires fairly invasive measures to correct. Even consider the costs to potentially move a resident to a different unit or hotel as repairs are being made. That’s why early detection is so crucial. The difference in the damage caused by a water leak that has only been active for a few minutes, and one that has been ongoing for hours or days, is dramatic.  Con......
Continue reading
899 Hits
1 Comment

5 Property Management Tips to Help Your Pet-Friendly Community Prosper

Millennials love their pets so much that it’s even impacting their home-buying decisions. While millennials are not as likely to own a house, have a car, or be parents, they are more likely to own a dog and buy a house specifically for their pet. This may sound like bad news for multifamily property owners and operators, but this is actually a good thing! Why? The fact that millennials are actively searching for housing suitable for their pet means you have a prime opportunity to better promote your pet-friendly amenities and features. According to the American Pet Products Association, 76 percent of millennials currently own a pet.  This important statistic just goes to show that if you exclude all animals from your property, you are also excluding a significant amount of potential renters.  Here are some of our favorite tips from successful clients to help your enhance your pet-friendly policies to attract more residents and give your property an edge over the competition: 1. Don’t Be Too Strict With Pet Policies While you want to protect your property and residents by being cautious about the types and size of animals allowed, if you are too strict with your pet policies, you risk losing the lease. If any prospective, pet-owning renters have a difficult time finding an apartment that will accept their pet, they will flock to your property. Set clear guidelines and expectations from your residents regarding their pet while at the same time, being open and flexible about the type, siz......
Continue reading
919 Hits
0 Comments

Pet Concerns Focus on Bad Owners, Not Pets

Pet Concerns Focus on Bad Owners, Not Pets
When the debate about whether or not to allow pets in multifamily communities gets underway, a number of concerns come up. But they don’t rank the way one would think. According to the latest Multifamily Pet Policies and Amenities survey, conducted by PetScreening in partnership with J. Turner Research, the top pet-related concerns have very little to do with the pet itself, and more to do with pet owners. Nearly 23,000 participants were surveyed, and the top concerns of non-pet owners are ones that fall largely within the owners’ control. When non-pet owners were asked what their top three pet-related concerns are, it wasn’t fear, aggression or biting that topped the list. It was nuisance issues such as pet waste, excessive barking and unleashed dogs that perturb them the most. On top of the list is pet waste, with 84% of respondents saying it’s their highest concern regarding pets being permitted onsite. Barking followed at 62%, and 37% cited off-leash pets as a major concern. When it comes to biting, only 12% of respondents listed it as a concern of theirs.  Considering what the top pet concerns are, it’s no surprise that the most desired pet amenities are features that help alleviate the concerns echoed by non-pet owners. A sizable 65% of pet owners and residents planning to get a pet within the next year said that having convenient pet waste stations is most important to them. A close second on the list, mentioned by 64% of current pet owners and those pla......
Continue reading
582 Hits
0 Comments

Quick, Simple Make-Ready Video on How to Walk Units


Hello Apartment Industry fam! I made up a quick simple make-ready video on how to walk units. All properties are different but hopefully this will help others. Have a lovely day!

#francisproperties #ilovemyjob #leasingelite #howtowalkunits

Continue reading
967 Hits
3 Comments

Increase Resident Referrals

Increase Resident Referrals
Referrals continue as the most popular source of prospects to our community.  So, it only makes sense that we focus to increase resident referrals. We monitor the reviews and encourage satisfied customers to share their experience.  Even with a growing range of virtual experiences,  the leading influencer in both sending visitors to the community, but also visitors that make the decision to lease is the resident referral. Why are these people talking about your community? In some cases, it is our current residents.  They are referring friends and families in response to the offer of a resident referral.  An opportunity for some cash in their pocket or a discount on rent.  As well as the opportunity to have friends, coworkers and family as neighbors. Another source of referrals are the satisfied former residents.  It’s always a pleasure and a true sign of satisfaction when residents returns to your community. Social media makes it easy for an individual that has moved to another city to keep in touch with former colleagues or friends.  It only takes a second for someone to ask, “Did you like the apartment community you were living at before you moved?”  Social media is a great tool to maintain a steady stream of communication.  This allows former residents  the opportunity to easily direct referrals in the future. How To Keep In Touch Ask departing residents if their email will remain the same.  Possibly confirm a forwarding address, this will allow you to keep in touch.  It also provides the information to start a special email distribution list.......
Continue reading
1084 Hits
0 Comments