WHAT'S YOUR SPECIAL? Managing the Concession Obsession

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WHAT'S YOUR SPECIAL? Managing the Concession Obsession
Jun 19 at 02:00 PM - Jun 19 at 03:00 PM
(UTC -05:00) Eastern Time (US & Canada), Bogota, Lima

Is this one of the first questions the prospect asks? WHAT'S YOUR ANSWER? Consumers are conditioned to look for “deals” in every aspect of life. They go online and get discounted airline tickets, vacation rentals, hotel deals – you name it. From grocery store coupons to BOGO “buy one get one,” the consumer rules! This course teaches participants the cost of concessions and how to lease without them. Instead of falling into the trap of giving free rent, make sure your team has all the techniques you need to maximize your revenue. After all, free rent is anything but cheap!


Join Mary Gwyn and the Webinar Wednesday Team on June 19, 2019 at 2pm Eastern Time to Stop Relying On Concessions!

Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors, Marketing Directors

About Mary Gwyn:

Mary Gwyn, CPM, is Chief Innovator of Apartment Dynamics, with over 20 years in the Multifamily Industry. She consults and trains for companies all over the country, utilizing her marketing and operating strategies on our own portfolio to produce unsurpassed results. Her hands-on approach to multifamily paired with her industry foresight and tenacity helps her develop and implement innovative solutions, and web and in-person training programs, all designed to achieve a property’s maximum financial performance. She is a regular speaker at industry events including NAA, company annual meetings, Realtors and Apartment Associations, and writes for trade publications, including UNITS Magazine, MultifamilyInsiders.com, and the Apartment Dynamics blog. Learn more at www.AptDynamics.com!

Proudly Sponsored by
Now in its fourth decade, Yardi® offers a complete real estate management solution with the Yardi Voyager® platform. Stacked with the Yardi Multifamily Suite™, Yardi Marketing Suite™ and Yardi Orion™ Business Intelligence, it includes marketing, operations, accounting and ancillary processes and services with portfolio-wide business intelligence and platform-wide mobility.
Proudly Sponsored by
J Turner Research is the leading market research firm exclusively serving the multifamily industry. Our robust survey programs and fully integrated online reputation management platform offer customer insights and actionable data to drive revenue. Our ORA™ score serves as the industry standard for measuring a property/company's online reputation.












* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.