Multifamily Insiders News

The proactive manager embraces the Sales Coach role. The name of the game in 2021 is effective use of technology combined with the personal touch.  It's not impossible!  Avoid getting lost in the uber-efficiency of your tech systems, and remember to embrace that killer combination of efficient technology and knock-em-dead customer service.  Join us for an interactive discussion that will ensure your summer success. We’ll talk about about leaving the comfort of your routines and building the personal touch with prospects, embracing reviews (good and bad), addressing inventory and price challenges, busting through objections, keeping the team on the same page, making sure the product is perfect, and more.

Opportunities abound; you just might not be looking in the right place. We’ll get you there!

• Attendees will be able to combine operations savvy and positive coaching skills.
• Attendees will be able to spot marketing opportunities everywhere.
• Attendees will be able to create team work opportunities that will ensure success in the busiest leasing season.

Join Steve Matre, Michelle Wood, and the Webinar Wednesday Team on May 19, 2021 at 2pm Eastern Time to Turn Up The Heat This Summer!

A special thanks to Leonardo247 and RentCafe

   

* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.

Your pool health is key to both your resident’s use of your community, as well as how new prospects view your community during their tour!  We will cover a variety of topics from pool access, pumps and filters, water cleanliness, and overall pool safety, among other things.  We will also discuss procedures for handling contamination events, such as E. coli, Legionnaries disease transmission, and how open wounds can impact the health and safety of your pool.  This is a critical session for any maintenance team who upkeeps a pool on-site.

Join Angel Davila and the Webinar Wednesday Team on May 12, 2021 at 2pm Eastern Time to Learn How To Keep Your Pool Clean and Maintained For Your Residents!

A special thanks to Chadwell Supply and Leonardo247

   

* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.

User Rating: 5 / 5

It’s no secret that multifamily prospects complete a considerable amount of research when determining their rental options.  In fact, according to Google, most review 19.2 different sources of information before making their final decision to rent.

As multifamily professionals, this means we’ve got to work hard to capture - and keep - the  customer’s attention. An attractive rent special can help with that - but it also negatively impacts your bottom line.  And, it’s hard to sell against a competitor who may be offering a lucrative discount. In this session, we’ll show you the secret psychological strategies you can immediately deploy with your team and your marketing to  get and keep the prospect engaging with you - without giving away free rent!  

From crafting compelling messages, to turning your disadvantages into differentiating factors, we’ll review the exact consumer behaviors prospects exhibit (and why!) and match them up with proven principles that are known to spark positive emotional responses. Uncover triggers that drive prospect decisions and learn what can (and will) make an immediate impact on your community.

Reciprocity, Social Proof and Scarcity are common applications in the world of psychology, but we’ll learn how to leverage these techniques for every part of the multifamily marketing funnel.  We’ll review how to elicit more authentic engagement from your prospects and residents while building a more loyal following for your brand. 

• Identify 3 principles of human behavior and the role they play in multifamily marketing and resident retention today
• Discover tools to help you monitor the behavior of your consumers
• Determine immediate opportunities to apply psychology principles to your everyday operations, marketing and sales systems - for maximum effectiveness
• See how well-known brands use these psychology principles on you, every day - and how you can easily incorporate them into your multifamily marketing plans

Join Kristi Fickert and the Webinar Wednesday Team on April 21, 2021 at 2pm Eastern Time to Gain the Psychological Advantage on Your Prospects!

A special thanks to Leonardo247 and RentCafe

   

* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.

Objections are a buying signal. WE should embrace them and become effective problem solvers to help our customers get to YES! Toni Blake shows you have to add a YES path to your tour, demonstration, remote leasing strategies, and follow-up techniques to increase closing and maintain a higher occupancy. Learn how to assign practice partners with sister communities for active role-playing. Download Toni’s Team Meeting and brainstorming guidelines for building your YES Path. Transform your leasing customer experience from doubt to confidence and overcome objections with Toni Blake’s YES PATH!

Join Toni Blake and the Webinar Wednesday Team on May 5, 2021 at 2pm Eastern Time to Show Your Prospects the Path to YES!

A special thanks to RentCafe and Leonardo247

   

* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.

Without a proper budget methodology, it is impossible understand how our apartment communities are performing, opportunities for improvement, and potential red flags in our operations. Therefore, we are examining the budget creation process at apartment communities. 

We value your privacy. If you share any personally identifiable information in the survey, it will remain completely private unless you indicate otherwise.

The survey takes just a few minutes to complete and results will be provided to survey participants for FREE so you can assess your monthly revenue and expenses! (If you are not a property management company but still want results, please let us know). To take the survey, click on the link below:

What is the best way to create an apartment community budget for 2022?

Thanks for participating, and we look forward to seeing the results! A special thanks to Knock and Entrata for sponsoring this survey!

The multifamily industry was already moving towards virtual leasing before COVID-19, but now it is at breakneck speed!  Today, we are empowering our teams to go virtual, but still maintain that social connection by building rapport, and ultimately lease apartments...  Go team!!

This is the new leasing life we are facing!  So how do we do it?  Let’s talk about how we do this and be successful while not going crazy!  This webinar will cover:

• Technology tips and how to look like a pro
• What to demonstrate via video and what to offer in photos and collateral
• How do you close the sale when never technically meeting your client?
• We will look at some great examples of virtual leasing, as well as things to avoid

Let’s make a plan and be successful in this new virtual world!

Join Stephanie Graves and the Webinar Wednesday Team on March 24, 2021 at 2pm Eastern Time to Master the Art of Virtual Tours!

A special thanks to Leonardo247 and RentCafe

   

* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.

2020 was a difficult year for many of us as we were faced with the sudden impact of a global pandemic. Despite all of the challenges, the Webinar Wednesday and Mastering Maintenance speakers rose to the challenge. Often the message that we intended to present had to be modified to address the "new normals" of life in quarantine. Both series broke attendance records in 2020 as in-person training became impossible and online learning took center stage. Below are just a few of the amazing speakers who stood out during this time. If you missed any of these webinars, we highly recommend you watch them to get the best rated lessons of the year as we move into 2021 with new hope and determination.

#5

Valerie M. Sargent

Building a Better Culture - Why Emotionally Intelligent Leaders Win

#4

Anissa Faus

What A Gen Wants: Specific Messaging that Resonates With Each Generation

#3

Jackie Ramstedt

You’re Here, You’re There, You Can't Be Everywhere! Motivating and Engaging Your Remote Teams

#2

Rommel Anacan

Rise Resiliently: Succeeding at Work When Life Gets Difficult

#1 Top Rated Webinar In 2020

Toni Blake

Toni Blake Presents: Closing on First Contact

2019 was a phenomenal year for the Webinar Wednesday and Mastering Maintenance series, breaking attendance records for both programs for the third year in a row.  If you missed any of these webinars, we highly recommend you watch them to get the best rated lessons of the year and jump start 2020!

#5 (Tied) 

Toni Blake

Toni Blake’s "Wings of Positive Change": 12 Powerful Human Habits for Successful Property Management

#5 (Tied)

Stephanie Graves

Service FAIL - What To Do When Service Goes Bad

#4

Jennifer Staciokas, Virginia Love, and Debbie Phillips

Information Overload: The High Cost of Office Chaos

#3

Vicki Sharp

Mastering Maintenance: What Maintenance Teams Need to Know About Fair Housing

#2

Kara Rice

Day 1 Disaster Stories: 7 Biggest Mistakes You Make When Welcoming a New Team Member

#1 Top Rated Webinar In 2019 (PERFECT SCORE!)

Jackie Ramstedt

Renewing Our Vows of Commitment for Customers for Life!

2018 was another astounding year for the Webinar Wednesday and Mastering Maintenance series, breaking attendance records for both programs for the second year in a row!  All of our speakers did an amazing job this year! As we announce our 2018 Insiders' Choice Award Winners, keep in mind, these represent the absolute best of the best.  If you missed any of these webinars, we highly recommend you watch them to get the best rated lessons of the year and jump start 2019!

#5 

Kara Rice

What the World's Best Bosses Know about Leading Teams

#3 (Tied) 

Toni Blake

How To Close Everyone! Toni Blake's Must Have Leasing Toolkit

#3 (Tied) 

Lisa Trosien

The Power of Persuasion - Improving Your Personal Influence To Boost Sales Success

#1 Tied For The Top Rated Webinar In 2018

Toni Blake

LOW Cost HIGH Revenue Rent Strategies

#1 Tied For The Top Rated Webinar In 2018

Rommel Anacan

Legit Leadership: 10 Leadership Hacks in 60 Minutes!

2017 was a breakout year for the Webinar Wednesday and Mastering Maintenance series, breaking attendance records for both programs!  Not only did the series see larger audiences, but we also record highs for both audience rating and engagement!  So as we release our 2017 Insiders' Choice Award Winners, these represent the absolute best of the best - the top webinars over the entire year's schedule of 28 webinars.  If you haven't viewed these webinars yet, we highly recommend you watch them to get the best rated lessons of the year. 

#5 

Leah Brewer

Don't Call Me The "B" Word: The Loss of the Boss and the Love of the Leader

#4 

Stephanie Graves

Marketing Plan Evolution – Making Sure Your Plan is Smokin’ Hot for 2018

#3

Don Sanders

Mentored for Success

#1 Tied For The Top Rated Webinar In 2017

Doug Chasick

Fair Housing Ain’t Fair – It’s Equal, 2017 Edition

#1 Tied For The Top Rated Webinar In 2017

Rommel Anacan

15 Leasing Hacks in 60 Minutes

2016 saw an amazing group of webinars and featured presenters, sharing a wealth of tips and trends on the subjects of marketing, leasing, resident retention, leadership, customer service, Fair Housing, maintenance, student housing, and other key property management elements.  Although the series overall had rave reviews, we are honoring the top five rated webinar presenters! 

#5 (tied)

Terri Norvell

Leadership Essentials: My team knows what to do. They just aren’t doing it!

#5 (tied)

Lisa Trosien

Follow Up or Fail: It's up to you!

#4

Don Sanders

Employees 1st, Customers 2nd – A Winning Management Philosophy

#3

Rommel Anacan

How NOT to Lose a Resident in 12 Months!

#2

Rommel Anacan

Pitch Perfect Selling! How to Hit All of the Right Notes When Selling to Different Types of Customers

#1 - The Top Rated Webinar In 2016

Toni Blake

The Passion Workshop - The KEY Ingredient to Success During the Leasing Season