Marketing is evolving at a breakneck pace, so we are tracking what strategies are most effective, and how have they changed from last year. We are looking to assess what trends are taking place in apartment marketing, and what methods are working the best.

Effective leasing is always a moving target. If you are not adapting to new leasing trends and resident behaviors, you will soon be losing the edge against your competitors. Therefore, we are examining what strategies work best to get your prospects to sign a new lease.

Multifamily Insiders recently conducted a survey where we examined trends in apartment marketing practices. Our survey asked responders to answer the following question: What has been your best marketing campaign so far in 2018, and why?

What apartment marketing strategies are most effective, and how have they changed from last year? We are looking to assess what trends are taking place in apartment marketing, and what methods are working the best.

We are testing the industry to see who really understands what their prospects and residents care about in an apartment. To do this, we are teaming up with SatisFacts Research to compare what multifamily professionals think prospects and residents care about to what they actually care about.

Spice up your marketing verbiage! A comprehensive list of descriptive phrases, headings, and transitional phrases to help you when writing ad copy, creating content, dreaming up romance paragraphs, and coming up with a unique list of amenities and features to describe your apartment homes and communities.

Instead of the "wild wild west", social media has matured, and with it, property management companies' ability to leverage it to attract new residents, retain existing residents, and other objectives. So what tactics are actually successful in social media, and which ones seem to only waste our efforts?