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Model (Mis)behavior: 15 Ways To Modernize Your Model Home For 2016

Model (Mis)behavior: 15 Ways To Modernize Your Model Home For 2016
$29.99 each

One of the most powerful sales tools that communities can utilize is their model unit. Why, then, are so many properties showcasing model misbehavior with a unit full of outdated furniture and accessories that don’t reflect target demographics? It’s time to modernize that model! From colors to furniture, lighting, and right down to the signature touches, get 15 different steps, with tips for every budget and for choosing which properties to improve for the greatest return.


Join Heather Blume, Eric Clark, Dana Pate, and the Webinar Wednesday Team in a recording broadcast to learn how to Modernize Your Model Home!

Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors

About Heather Blume:
Heather Blume has a contagious energy and passion that goes to the heart of the multifamily industry. Her work on site, combined with her work as a vendor, give Heather a unique perspective that allows her to enable those around her to find their own success. Currently, Heather is the Imagination In Charge of Behind the Leasing Desk Training and Consulting Services, a training and consulting firm out of the Seattle area that specializes in meeting the specific needs of multifamily clients who may be experiencing challenges in different facets of the property management world. She is an accomplished national speaker and trainer, and her blog posts, podcasts, and articles are visited by thousands of apartment professionals each month. Her work has been seen in industry publications across the country, including UNITS Magazine. Besides holding her CAS designation, Heather is NAA Advanced Instructor trained and has been a member of the NAAEI Faculty since 2009, as well as a Washington Multi-Family Housing Association NALP and CAM instructor.

About Dana Pate:
Dana G. Pate is the Director of Marketing for Matrix Residential and Pollack Shore Real Estate Group. In this role, Dana is responsible for the overall creation and implementation of marketing strategies, execution of company initiatives, building of relationships with advertising partners, and providing training and support to team members.

Dana joined Matrix Residential in 2012 after showcasing her talents both onsite and in corporate roles within the multifamily industry. Her experience includes student and conventional housing across the Southeast and Florida with an emphasis on SEO/SEM, online brand management and social media.

About Eric Clark:
Eric is responsible for overseeing all marketing initiatives and regional performance for Greystar's Florida portfolio with over 30,000 units. His areas of expertise include branding, marketing and operational efficiency, enhancing corporate culture and leading the development, implementation and use of multiple leading-edge technologies.

Previously, Eric served as Director of Marketing & Technology for Altman Companies and oversaw marketing for a national multifamily owner. He holds a degree in marketing and communication from the University of Tampa as well as a degree in merchandising. Mr. Clark is also a speaker at several industry conferences including The National Apartment Association (NAA) Education Conference & Exposition and the Apartment Internet Marketing (AIM).


Proudly Sponsored by
RentPath empowers millions of people to find apartments, rental houses, and new homes for sale. Category-leading brands include Apartment Guide,, Lovely,,, and New Home Guide, reaching nearly 9 million unduplicated unique visitors monthly. For information, visit
Proudly Sponsored by
Now in its fourth decade, Yardi® offers a complete real estate management solution with the Yardi Voyager® platform. Stacked with the Yardi Multifamily Suite™, Yardi Marketing Suite™ and Yardi Orion™ Business Intelligence, it includes marketing, operations, accounting and ancillary processes and services with portfolio-wide business intelligence and platform-wide mobility.


* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.



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