A great community and effective marketing are wasted if leasing associates can't make the sale. In the past 20 years, we've radically improved our communities and completely changed how we market, yet we tend to model, train, and coach the act of selling much the same way we did in the 1990s. Prospects don't shop the way they did back then (hello, internet!), so we need to change how we sell.
Another challenge we face is that so much sales training out there is based on intuition and anecdote. Instead, this webinar presents 7 ways to improve sales performance based on scientific research, such as formal assessments of large numbers of successful salespeople, research on prospect behavior, and Google's seminal research on how the internet affects sales.
Each strategy is something practical that can be put to use immediately; and each is already battle tested in the real world of multi-family leasing. Participants will see immediate improvement!
Join Donald Davidoff and the Webinar Wednesday Team in a special recorded broadcast to immediately improve your sales performance!
Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors
About Donald Davidoff:
Donald Davidoff is an industry thought leader in pricing, marketing and technology. As founder of D2 Demand Solutions, he consults with leading multi-family operators and technology companies. He was Executive Vice President, Pricing and Marketing, at Holiday Retirement and Senior Vice President, Strategic Systems for Archstone, where his teams were directly responsible for pricing and revenue management, Archstone’s entire marketing platform, market research and a variety of business process and workflow projects.
Now in its fourth decade, Yardi® offers a complete real estate management solution with the Yardi Voyager® platform. Stacked with the Yardi Multifamily Suite™, Yardi Marketing Suite™ and Yardi Orion™ Business Intelligence, it includes marketing, operations, accounting and ancillary processes and services with portfolio-wide business intelligence and platform-wide mobility.
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.