Rent, Renew, and Recommend: One Size Does Not Fit All!

Who's ready to stop concessions and bonuses?  Let's be honest, renters will take them if you're offering...  but what if you didn't have to?  Backed by data from 2.1 million survey responses, this session will give you an action plan to correctly re-tune your message in order to increase closing percentages, renewal rates, and even inspire more positive reviews. 

In this webinar, Lia will help you:

  • Identify top leasing triggers for renters at the prospect stage - what do they want to see online and offline?
  • Stop unneeded concession give-aways
  • Increase engagement with your residents to improve their decision to renew. 
  • Motivate residents to provide rave reviews online

Join Lia Nichole Smith and the Webinar Wednesday Team a special recorded broadcast to stop giving away concessions!


Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors, Marketing Directors


About Lia Nichole Smith:
Lia Nichole Smith is the VP of Education and Performance for ApartmentRatings and SatisFacts.  She began her career as a trainer for Nextel, responsible for training over 1,000 Customer Care Representatives for the 1996 Summer Olympics. Lia then transitioned to property management as a Leasing Associate with Lincoln Property Company, and steadily moved up the ranks. She was able to merge the worlds of training and property management as the Director of Training and Marketing at SPM, a 14,000+ unit portfolio. While with SPM, Lia developed and managed SPM’s resident feedback program, and was responsible for building their online learning academy.  She has proven experience in solving training and resident retention challenges for market, affordable, senior, tax credit and student communities. A published author, Lia is an active member of the Atlanta Apartment Association’s Education Committee and has presented at key industry events such as NAA and NAAEI’s Affiliate Education Conference.

Proudly Sponsored by
RokitNow provides two-way text messaging to let prospects text you questions from their cell phone. Every text message generates an email sent to the leasing staff and when the staff replies to the email, the body of the email is converted back into a text sent to the prospect’s cell phone. Texting works with Craigslist and Google My Business listings as well!
Proudly Sponsored by
Now in its fourth decade, Yardi® offers a complete real estate management solution with the Yardi Voyager® platform. Stacked with the Yardi Multifamily Suite™, Yardi Marketing Suite™ and Yardi Orion™ Business Intelligence, it includes marketing, operations, accounting and ancillary processes and services with portfolio-wide business intelligence and platform-wide mobility.

* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.

List of the comments:
Matthew Berenson
love the interaction and comparison between residents and industry

Yanet Claxton
Well presented and helpful information and industry facts

Lauren Gray
Very informative. Love the video of the presenter, feels much more personal. Great tips!


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