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KEYNOTE: How to Step Up & Lead in a Crisis

KEYNOTE: How to Step Up & Lead in a Crisis
Common price: $99.99 Our price: $49.99 each

You don’t have to be the boss to be a leader.   In fact, now, more than ever, the way you approach your work, the business landscape and the very real challenges we all face define you as a leader – or someone who needs to be led.  It’s time to step up and show your team, your customers and suppliers how you solve problems and keep the business moving forward.

Leadership doesn’t come from holding a position or a big title.  It comes from your actions.  It comes from your mindset, how you communicate with others and leading by example. 

Hardship calls for specific characteristics and approaches to be displayed and communicated.

Honesty, transparency and empathy work psychologically to calm people and make them feel safe.  And when people feel safe, they get back to work.

In this session, you’ll learn how to communicate those attributes in everyday business situations, while solving problems and moving the business forward.  The result is a level of trust and loyalty that cannot be garnered any other way.

In this Webinar, you’ll learn:

  • The five words that will soothe tension with your boss, your team or your customers every time
  • Specific tactics on handling bad news:  what to do and what NOT to do  
  • How to build esprit de corps:  the common spirit that inspires enthusiasm, devotion, pride and purpose in your team
  • The three simple do’s and don’ts that transform tough situations into best possible outcomes with your customers and associates

Join Kelly McDonald and the Webinar Wednesday Team on this Special Recorded Broadcast to handle any crisis!

About Kelly McDonald:

Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

Kelly is originally from Milwaukee, Wisconsin and graduated from the University of Wisconsin – Madison. She now lives in Denver, Colorado. When she’s not speaking and traveling for business, she enjoys hiking in the mountains and being outside. And shopping for high heels.


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* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.

Comments for this event:
Katherine Sanchez
The webinar needs no improvement. It was very informative.
Heidi Glow
I love the way Kelly presented ways on how to approach your coworker when you need to guide in anyway. Simplicity is key!
Claire Collins
Terrific information and relevant strategies. I feel like I've received guidance from Mel Robbins because Kelly resembles her. :)
Michelle Skemp
"She was very thorough and gave actual action steps to accomplish goals. She delivered her message in a very positive, manageable way. Gave great personable examples. We would have given a 6...
Peggy Bynum
It was very informative.
Amber Hobbs
I like the webinar a great deal. Kelly McDonald is a wonderful speaker and author and provided excellent tips on leading others. I don't have anything else to add that could have been better.
Erin Matzen
Great content. Kelly was professional, articulate and talked about realistic things we can do to take action and grow as a leader.
Sheila Herndon
The topics were a refresher. These past few years have been tough on all of us.
Susan Dorsett
Valuable information to practice as a leader
Jennifer Gulledge
This webinar is all about a winning mindset. I loved it!
Lisa Olson
Tori Smith
You gave me very helpful tips and advise to succeed and be the best professional I can be!
Joei Lemacks
She gave great content in an easy to understand format. Additionally, she packaged it into a short time period. Great job!
Robin Solis
The topic of good leadership is fascinating to me. Kelly McDonald gave a great presentation and was a wonderful speaker. She made a lot of sense and laid out key points in such an organized and easy to understand way.

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