For many renters, if you’re not visible online, you may as well not exist. Whether it’s through your website, email, social media channels or mobile, building a strong online presence and encouraging action is crucial in generating new leads and retaining current residents. But, time spent online must be time well spent, which means you need to understand how to measure the various communication channels. Not sure what’s working? Just let the data guide you.
Introducing audience members to the “hub-and-spoke” model of online marketing, this webinar will focus measuring the effectiveness of each property’s website – the “hub” of online communication. From there, attendees will learn how to assess the value of marketing “spokes,” including email marketing, social media, ratings and reviews sites, local listings, multimedia and advertising.
Plus, to help attendees after the presentation, we’ll develop a custom page on our website with links to the presentation slides and measurement resources, available for reference as people put their learnings into action.
Watch this recorded webinar with Mike Whaling and the Webinar Wednesday Team to improve your online presence! *
Who should watch:
Property Managers, Regional Managers, Small Owners, Management Company Executives, Marketing & IT Directors
About Mike Whaling:
Mike helps businesses drive more traffic and convert more leads, through online tools including websites, email marketing, search engine optimization and social media. He co-moderates the weekly #AptChat on Twitter to discuss current trends impacting apartment companies, and he co-authored the ebook Getting Inside the Mind of the Online Renter. Mike was named a Top 10 Promoter of Technology for the multifamily industry, serves as a technology advisor to Men’s Health Living magazine, and has been featured in numerous publications including Urban Land Magazine, Multifamily Executive, Multi-Housing News, Bloomberg BusinessWeek and Entrepreneur Magazine.
A special thanks to RentLinx and Leasing Cloud for sponsoring this event. Please take a moment to check them out!
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.