In today's leasing world, prospects have plenty of choices and every community is competing for their final rose. This engaging session equips leasing professionals with the strategies to make their property stand out, build instant connections, and secure lasting commitments.
Through the lens of confidence, creativity, and consistency, participants will learn how to transform first impressions into lasting impressions, avoid being eliminated, and deliver tours and follow-up that feel unforgettable.
Key Takeaways:
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How to position your community as the top choice in a crowded market.
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Techniques for creating memorable first impressions that win trust and attention.
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Follow-up strategies that prevent ghosting and move prospects from just looking to "I'm in".
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Ways to turn your leasing journey into a story prospects want to be part of.
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Join Latrice Leake and the Webinar Wednesday Team on this Special Recorded Broadcast To Learn How to Give the Final Rose
About Latrice Leake
Latrice Leake is a dynamic Learning and Development Specialist at Mission Rock Residential, where she has built a reputation as “The Solutionista” due to her innovative approach to professional growth, solution oriented leadership, and organizational development. With over 27 years of experience in the multifamily housing industry, Latrice has honed a deep understanding of the complexities and challenges that come with managing teams and creating effective learning opportunities. In her current role, she oversees operations in North Carolina, Maryland, and Virginia, bringing strategic insight to each region.
Latrice is not only a seasoned professional but also a passionate advocate for diversity, equity, and inclusion (DEI). She is an active member of Mission Rock’s Diversity Equity and Inclusion task force, working to ensure that inclusivity is woven into the company’s core values and practices. Additionally, Latrice serves as the Education Chair for the Maryland Multifamily Housing Association’s Education Committee, where she contributes her knowledge to support the professional development of others in the industry. She has spoken at national conferences such as NAA’s Apartmentalize and locally as well.
Outside of work, Latrice is a devoted mother to her 8-year-old son, Isaiah, a self-proclaimed chicken nugget connoisseur with a refined palate for the best nuggets in town. Whether at home or out and about, their adventures together are always filled with laughter and discovery. Latrice’s energy, expertise, and community-centered mindset make her a standout leader both professionally and personally.
Proudly sponsored by:
Grace Hill is the leading provider of technology-enabled performance solutions for the rental housing industry. Through performanceHQ, our unified platform, we bring together training, compliance, policy, and data insights to help multifamily organizations elevate operations, reduce risk, and drive measurable results. Relied on by leading multifamily organizations across the country, Grace Hill empowers people at every level—from onboarding to leadership—to perform at their best. We don’t just support better teams; we help build stronger, smarter communities.
www.GraceHill.com
BGSF delivers premier property management staffing and workforce solutions for apartment, luxury, and commercial communities. Recently honored as a National Apartment Association’s Supplier Company of the Year, BGSF partners with leading property management firms across North America to connect them with top-tier talent, from leasing agents and maintenance technicians to concierge professionals, property operations experts, and more. By combining advanced technology with comprehensive training, BGSF boosts operational performance and drives results across residential and commercial real estate, offering flexible staffing solutions for both short-term and long-term needs.
www.BGSF.com
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
