In this session I will dive into the importance of understanding a prospects' "Emotional Why" in order to close more leases and create communities of happier residents who stay longer. Stanford University conducted a study that revealed 90%-95% of all of our decisions and behaviors are constantly being shaped by emotional response, especially important decisions like deciding where to live. Understanding a prospect's needs is far more than knowing what size of an apartment they're looking for and what their budget is. Asking intentional questions to understand what will truly feel like "home" and addressing the "Emotional Why" behind what they're looking for and why they'll end up leasing somewhere, is critical to not only capturing more leases, but also in creating communities of truly happy residents.
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Learn how to build rapport and trust with your prospects by identifying their true needs and aligning your community presentation to speak to those.
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Learn how to position your community as the best choice for each prospect.
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Strengthen your own confidence to overcome objections and hesitations on tour.
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Join Devynn Webb the Webinar Wednesday Team on March 25, 2026 at 2pm Eastern Time To Learn How to have More Leases and Happier Residents!
Proudly sponsored by:
BGSF delivers premier property management staffing and workforce solutions for apartment, luxury, and commercial communities. Recently honored as a National Apartment Association’s Supplier Company of the Year, BGSF partners with leading property management firms across North America to connect them with top-tier talent, from leasing agents and maintenance technicians to concierge professionals, property operations experts, and more. By combining advanced technology with comprehensive training, BGSF boosts operational performance and drives results across residential and commercial real estate, offering flexible staffing solutions for both short-term and long-term needs.
www.BGSF.com
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
