The Path of Lease Resistance

rommelanacan2160_654794171

Webinar presented by Rommel Anacan

May 13, 2026 2pm ET - 3pm ET
$29.99 each

It's never been harder, or more important, to truly connect with today's rental customers. The marketplace is filled with endless options, and the real challenge isn't trying to convince someone to lease... it's removing what's in the way of a yes. This eye-opening session will help sales professionals how to identify the subtle habits and outdated practices that unintentionally push customers away, while showing them how to create a smoother and more effective leasing experience. From showings that feel like meh, missed opportunities, and actions that make customers want to look elsewhere, this session tackles the "small" things that cause big resistance. More importantly, it gives leasing professionals the tools to help their customers make a decision they can feel good about, and confident in.

  • You'll be able to identify the habits and ways that push customers away.
  • You'll discover how to create a seemless experience, from start to finish.
  • You'll learn how to overcome your own internal resistance to selling.
  • You'll learn the subtle (but effective ways) to reduce your customer's resistance and help them say "yes!"

Join Rommel Anacan and the Webinar Wednesday Team on May 13, 2026 at 2pm Eastern Time To Learn How to Travel the Path of Lease Resistance!

About Rommel Anacan
Rommel Anacan
About Rommel Anacan
Proudly sponsored by:

BG Staffing delivers premier property management staffing and workforce strategies for multifamily, luxury, and commercial real estate. As the largest U.S. firm in our staffing speciality, we believe your best amenities are the human ones—the leasing, maintenance, and management teams creating successful places to live and work.

Recently honored as the National Apartment Association’s Supplier Company of the Year, BG Staffing partners with leading firms across North America to connect them with top-tier talent, from property managers and groundskeepers to concierge and operations experts. We modernize the hiring process by merging PropTech automation with 30 years of human expertise. Whether you need temporary coverage to fill a sudden vacancy or permanent solutions to scale your portfolio, we provide the resilient energy and market-fueled expertise to help your communities prosper.

www.BGSF.com

The Apartments.com Network represents the nation’s most comprehensive online rental marketplace. Our extensive network of 11 leading sites including Apartments.com, ForRent.com, ApartmentFinder.com, Homes.com, and six others are visited each month by over 44 million people looking for their next apartment. Our suite of digital advertising, social and reputation management, and market analytics solutions delivers the most leases at a great ROI for our advertisers. Apartments.com is the premier source to optimize your online marketing performance and fill your vacancies fast.

www.Apartments.com

* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.

Reactions

Vote:

Share your reaction